Miu Miu

Dec 2, 2025

Minimalist Prada buys maximalist Versace for $1.4 billion, in bid to relaunch sexier Milan rival

MILAN (AP) — The Prada Group closed the purchase of Milan fashion rival Versace in a $1.375 billion cash deal that puts the fashion house known for its sexy silhouettes under the same roof as Prada’s “ugly chic” aesthetic and Miu Miu ‘s youth-driven appeal. The highly anticipated deal is expected to relaunch Versace‘s fortunes, after middling post-pandemic performance [[...]

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Miu Miu

Minimalist Prada buys maximalist Versace for $1.4 billion, in bid to relaunch sexier Milan rival

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