metrics

Mar 1, 2024

Tegna expands contract with Comscore

Tysons-based Tegna, the nation’s largest owner of NBC-affiliate TV stations, has reached a multiyear deal with Reston-based Comscore, which will continue providing media metrics and audience measurement services across the broadcaster’s local TV, major affiliate and digital businesses, the companies announced Friday. Financial terms of the agreement were not disclosed. With this expans[...]

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