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CarMax leaves Martin Agency, transfers ad account to L.A. firm
Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the account since 2019. The nation’s largest used car retailer announced Wednesday it has appointed 72andSunny’s Los Angeles office as its creative AOR “following a competitive […]
The insiders
The new leadership of The Martin Agency, a nationally prominent Richmond-based ad agency that counts GEICO and UPS among its clients, isn’t so new. Danny Robinson, who has been with the 400-person agency for 20 years and served as chief creative officer for the last three, succeeded Kristen Cavallo as Martin’s CEO this year, but […]
Cavallo announces retirement
MullenLowe Global CEO Kristen Cavallo, formerly also CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring from her role to pursue political and social activism, MullenLowe and Martin parent Interpublic Group of Cos. (IPG) announced Monday. Cavallo became CEO of MullenLowe Global in November 2022 and continued to lead Martin until January, […]
Martin Agency has new CEO
Danny Robinson is taking over from Kristen Cavallo as CEO of The Martin Agency, parent Interpublic Group of Cos. announced Tuesday. Robinson has been chief creative officer of the Richmond-based ad agency since 2020. Cavallo has headed Martin for the past six years, and IPG named her global CEO of MullenLowe Group 14 months ago. […]
2023 Virginia Business Person of the Year: Kristen Cavallo
In 2017, Kristen Cavallo and her son, Matt, then a student on spring break from James Madison University, set out to climb Mount Kilimanjaro with a seven-day window to summit. Statistics from Kilimanjaro National Park, last updated in the 2000s, show a correlation between a route’s duration and success rate: Climbers on seven-day routes have […]
‘Smokeless’ Snoop Dogg ad is Martin Agency creation
Known as much for his love of weed as for his music, celebrity rapper Snoop Dogg posted Thursday on X that he was “giving up smoke,” an announcement that raised eyebrows among some fans, while others figured it must be a marketing ploy. To be blunt, it was the latter, and Richmond‘s The Martin Agency […]
Professional Services 2023: WILLIAM ‘DANNY’ ROBINSON
The Martin Agency‘s chief creative officer since 2020, Robinson oversees ad campaigns for big-name clients like Geico, UPS and Old Navy and was named Ad Age‘s 2022 Chief Creative Officer of the Year. It’s no coincidence that during his tenure, Adweek named Martin its Agency of the Year for three consecutive years, from 2020 to […]
Professional Services 2023: KRISTEN CAVALLO
The Martin Agency‘s CEO since 2017, Cavallo was named global head of MullenLowe Group in November 2022 and now holds both jobs, overseeing 13 companies with 4,000 employees worldwide. She previously was president and chief strategy and growth officer of MullenLowe U.S. before leading Martin. Cavallo was named Ad Age‘s Executive of the Year in […]
Martin Agency is Ad Age’s 2023 Agency of Year
Richmond advertising firm The Martin Agency has been named Ad Age’s 2023 Agency of the Year, a year after being named as a standout on the trade publication’s A-List. Ad Age, a global media outlet covering the marketing and advertising industries, cited Martin’s record; the ad agency posted its second-best year of growth in its […]
December 2022 Top Five
The top five most-read daily news stories on VirginiaBusiness.com from Nov. 14 to Dec. 14, 2022, included a Virginia Business scoop about a restaurant on the culture-war frontlines that became a national news story. 1 | Richmond restaurant refuses service to conservative Christian group Metzger Bar & Butchery canceled The Family Foundation’s reservation, citing the […]
Martin Agency names first chief revenue officer
The Martin Agency has named Tasha Dean its first chief revenue officer, the Richmond-based national advertising agency announced Wednesday. Dean, who has previously led integrated production at the agency, will be responsible for growing revenue, implementing strategies for organizational design, finding new marketing offerings, identifying the latest tech and products, and reviewing new opportuni[...]
