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MCV Foundation names director of marketing and communications
Medical College of Virginia Foundation has tapped Eric Peters as director of marketing and communications, promoting him from other marketing communications roles he’s held there since 2017. Peters is responsible for the marketing and communications strategies for MCV Foundation, which manages $800 million in assets. The foundation works to raise awareness and inspire philanthropic support [[...]
Washington Football Team taps NYC marketing agency for rebrand
The Ashburn-based Washington Football Team announced Monday it has tapped New York City-based marketing agency Code and Theory as its agency partner while it continues its rebranding process and selects a new permanent team name. With a branding partner selected, the team says this “kicks off the next phase of the team’s rebranding process, and […]
Appian names chief marketing officer
Tysons-based cloud computing company Appian Corp. announced last week it has hired Denise Vu Broady as its chief marketing officer. With more than 24 years of technology experience, Broady most recently served as the global chief operating officer for SAP. In her new role, she will oversee Appian’s global marketing and communications efforts. “Denise Broady […]
Norfolk company buys Michigan-based retail data firm
Trader Interactive, a Norfolk-based vehicle and commercial equipment dealer services company, announced Tuesday it has acquired Grand Rapids, Michigan-based retail data firm Statistical Surveys Inc. (SSI). Financial terms of the acquisition were not disclosed. Trader Interactive specializes in digital marketing for vehicle and commercial equipment companies, while SSI provides retail market share [...]
Online education provider K12 Inc. rolls out new brand name
Herndon-based online education provider K12 Inc. announced Wednesday plans to change its brand name to Stride Inc., effective Dec. 16. “A great education doesn’t stop at high school graduation,” Stride CEO and Chairman Nate Davis said in a statement. “The Stride brand recognizes that, as a company, we are no longer limited by the boundaries […]
Vienna marketing software firm names chief revenue officer
Vienna-based marketing software company Surefire Local announced Tuesday it has hired Mike Pierce as its first chief revenue officer. Pierce most recently served as CRO for Digital Pharmacist Inc. and also served as senior sales director for Main Street Hub Inc. and director of sales for Yodle Inc. “With his strong leadership and exceptional track […]
