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$1.2B WillowTree purchase completed
Telus International Inc.’s $1.225 billion purchase of Charlottesville-based software company WillowTree Inc. has been completed, the Canadian tech company said Wednesday. The acquisition was announced in October 2022. The purchase included $210 million of assumed debt, of which $125 million was to be settled in Telus subordinate voting shares. Approximately $160 million will be reinvested [...]
Martin Agency names first chief revenue officer
The Martin Agency has named Tasha Dean its first chief revenue officer, the Richmond-based national advertising agency announced Wednesday. Dean, who has previously led integrated production at the agency, will be responsible for growing revenue, implementing strategies for organizational design, finding new marketing offerings, identifying the latest tech and products, and reviewing new opportuni[...]
Martin Agency CEO named global head of MullenLowe Group
Kristen Cavallo, CEO of Richmond-based ad firm The Martin Agency, has been promoted to global CEO of MullenLowe Group and will serve in both positions, Interpublic Group (IPG) announced Thursday. IPG is one of the “Big Four” advertising companies, having started in 1930 as McCann-Erickson. Today, it includes dozens of companies, including MullenLowe, Octagon and […]
Everything is not awesome
When Lego Group representatives toured Chesterfield County’s Meadowville Technology Park on a winter day early this year, they didn’t speak. As with most industrial site visits, the county economic development authority staffers conducting the tour didn’t yet know which company they were working with, although they’d answered a site consultant’s request for proposal. [...]
Two Va. agencies make Adweek’s fastest growing U.S. agencies list
Two ad agencies that call Virginia home have landed on Adweek‘s 2022 list of the fastest-growing U.S. ad agencies, the publication announced Monday. Richmond-based creative agency Dotted Line ranked third on the list of Adweek’s fastest-growing agencies in the Southeast, and No. 22 on the list of the nation’s 75 fastest-growing agencies. Charlottesville-based Willow Tree [&hellip[...]
Virginia Tech promotes VP of comms, marketing
Virginia Tech announced Tuesday it has promoted Tracy Vosburgh to be its inaugural vice president of communications and marketing. The university is also renaming its University Relations department to Communications and Marketing. Vosburgh has served as Virginia Tech’s top communications administrator since 2015, when she joined the university as senior associate vice president for universi[...]
Chrysler Museum names communications director
Norfolk’s Chrysler Museum of Art has named Ashley Grove Mars as its new director of communications. Mars previously spent more than seven years working for the Virginia Zoo, including in marketing and as creative director. She worked as its communications director since March 2021, according to her LinkedIn account. Mars has also worked in graphic […]
ODU names new chief marketing officer and VP
Old Dominion University has named Jaime L. Hunt to serve as in the newly created roles of vice president of university communications and chief marketing officer. The university announced the hire Wednesday. Hunt has worked since September 2020 as vice president and chief marketing and communications officer at Miami University in Ohio, where she oversaw the […]
Breeden Construction hires marketing manager
Richmond-based Breeden Construction has hired Corbin Matacunas as the company’s marketing manager, Breeden announced Friday. Matacunas will be responsible for conceiving and executing marketing strategies and tactics that drive growth, in addition to working on brand development and messaging. “Corbin is results-oriented and highly collaborative, which makes him a strong cultural fit,” B[...]
Va. Tech Innovation Campus hires communications and marketing director
The Virginia Tech Innovation Campus in Alexandria hired Franki Fitterer as the director of communications and marketing, the university announced Monday. Fitterer joined the campus’ team on Aug. 25. Fitterer will direct marketing and communications strategy for the Innovation Campus and will focus on enrollment marketing and the campus’ brand strategy. “We are thrilled to […]
Pa. digital marketing firm to relocate HQ to Danville
Kegerreis Digital Marketing will move its headquarters from Pennsylvania to downtown Danville, creating 62 jobs, Virginia Gov. Ralph Northam announced Thursday. The company provides integrated marketing services, such as brand development, billboards, online efforts and analytics for e-commerce retailers, digital startups, venture firms, and local and regional businesses. It is a subsidiary of Cha[...]
Tigercomm to acquire Florida clean energy PR firm
Vienna-based Tigercomm, a clean energy-focused public relations firm, is acquiring Tampa, Florida-based Chase Media Services LLC, in a deal that is expected to be completed by Nov. 1. Mike Casey, the Tigercomm founder and president, said the acquisition will help Tigercomm meet growing demand from clean economy sectors. “This acquisition is a strong fit with […]
