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Cavallo announces retirement
MullenLowe Global CEO Kristen Cavallo, formerly also CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring from her role to pursue political and social activism, MullenLowe and Martin parent Interpublic Group of Cos. (IPG) announced Monday. Cavallo became CEO of MullenLowe Global in November 2022 and continued to lead Martin until January, […]
Martin Agency has new CEO
Danny Robinson is taking over from Kristen Cavallo as CEO of The Martin Agency, parent Interpublic Group of Cos. announced Tuesday. Robinson has been chief creative officer of the Richmond-based ad agency since 2020. Cavallo has headed Martin for the past six years, and IPG named her global CEO of MullenLowe Group 14 months ago. […]
2023 Virginia Business Person of the Year: Kristen Cavallo
In 2017, Kristen Cavallo and her son, Matt, then a student on spring break from James Madison University, set out to climb Mount Kilimanjaro with a seven-day window to summit. Statistics from Kilimanjaro National Park, last updated in the 2000s, show a correlation between a route’s duration and success rate: Climbers on seven-day routes have […]
Professional Services 2023: KRISTEN CAVALLO
The Martin Agency‘s CEO since 2017, Cavallo was named global head of MullenLowe Group in November 2022 and now holds both jobs, overseeing 13 companies with 4,000 employees worldwide. She previously was president and chief strategy and growth officer of MullenLowe U.S. before leading Martin. Cavallo was named Ad Age‘s Executive of the Year in […]
Martin Agency is Ad Age’s 2023 Agency of Year
Richmond advertising firm The Martin Agency has been named Ad Age’s 2023 Agency of the Year, a year after being named as a standout on the trade publication’s A-List. Ad Age, a global media outlet covering the marketing and advertising industries, cited Martin’s record; the ad agency posted its second-best year of growth in its […]
December 2022 Top Five
The top five most-read daily news stories on VirginiaBusiness.com from Nov. 14 to Dec. 14, 2022, included a Virginia Business scoop about a restaurant on the culture-war frontlines that became a national news story. 1 | Richmond restaurant refuses service to conservative Christian group Metzger Bar & Butchery canceled The Family Foundation’s reservation, citing the […]
Martin Agency names first chief revenue officer
The Martin Agency has named Tasha Dean its first chief revenue officer, the Richmond-based national advertising agency announced Wednesday. Dean, who has previously led integrated production at the agency, will be responsible for growing revenue, implementing strategies for organizational design, finding new marketing offerings, identifying the latest tech and products, and reviewing new opportuni[...]
Martin Agency CEO named global head of MullenLowe Group
Kristen Cavallo, CEO of Richmond-based ad firm The Martin Agency, has been promoted to global CEO of MullenLowe Group and will serve in both positions, Interpublic Group (IPG) announced Thursday. IPG is one of the “Big Four” advertising companies, having started in 1930 as McCann-Erickson. Today, it includes dozens of companies, including MullenLowe, Octagon and […]
For 2nd year in row, Martin Agency is Adweek U.S. agency of the year
Richmond advertising firm The Martin Agency has been named Adweek’s U.S. agency of the year for the second time in a row, the publication announced Sunday night. It is only the third agency to achieve consecutive wins, according to Adweek. Among the reasons for Martin’s 2021 win are its work for new accounts Terminix, Hasbro […]
