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Kellanova

Mars announced plans to purchase Kellanova, whose products include Pringles, Eggo and Pop-Tarts, for $35.9 billion on Aug. 14, 2024. Image courtesy Kellanova
May 20, 2025

EU regulators to decide on Mars-Kellanova merger in June

Antitrust regulators with the European Union have set a June 25 deadline to decide whether to approve McLean-based candymaker and pet care giant Mars' $35.9 billion acquisition of snack producer Kellanova, announced last August. 

Mars announced plans to purchase Kellanova, whose products include Pringles, Eggo and Pop-Tarts, for $35.9 billion on Aug. 14, 2024. Image courtesy Kellanova
Aug 14, 2024

Mars to purchase Cheez-It, Pop-Tarts maker in $35.9B deal

Updated Aug. 16 McLean-based snack and pet care giant Mars announced Wednesday it has entered into a $35.9 billion, all-cash deal to purchase Kellanova, the maker of Cheez-It, Pop-Tarts, Pringles, Eggo and other food brands. Kellanova, created in October 2023 when Kellogg split into two companies, had 2023 net sales of more than $13 billion, […]

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