e-vapor

Oct 19, 2023

Altria subsidiary NJOY sues 34 e-vapor businesses

Henrico County-based Altria Group’s NJOY e-vapor subsidiary filed a federal lawsuit Thursday against nearly three dozen U.S. and international manufacturers, distributors and retailers of e-vapor products, claiming that the businesses are selling products that are illegal under California’s flavored vape ban. The lawsuit, filed in the U.S. District Court of the Central District of Cali[...]

Mar 6, 2023

Altria to buy NJOY Holdings for $2.75B

Henrico County-based Altria Group Inc. has entered into a definitive agreement to acquire e-vapor maker NJOY Holdings Inc. for approximately $2.75 billion in cash, with a potential additional $500 million in payments, Altria announced Monday. “We believe we can responsibly accelerate U.S. adult smoker and competitive adult vaper adoption of NJOY Ace in ways that […]

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