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Tegna expands contract with Comscore
Tysons-based Tegna, the nation’s largest owner of NBC-affiliate TV stations, has reached a multiyear deal with Reston-based Comscore, which will continue providing media metrics and audience measurement services across the broadcaster’s local TV, major affiliate and digital businesses, the companies announced Friday. Financial terms of the agreement were not disclosed. With this expans[...]
Comcast taps Comscore’s measurement tools
Comcast Cable’s ad sales arm will begin offering Reston-based Comscore Inc. media measurement and analytics tools as an alternative to the Nielsen ratings system, Comscore announced this week. Effectv, which sells ads in 66 markets for Comcast Cable, will use Comscore’s impression-based measurement product with its local advertising clients. The cable company has nearly 35 […]
Comscore CEO announces retirement
Reston-based media measurement and analytics company Comscore Inc. CEO and Executive Vice Chairman Bill Livek announced his retirement Monday. Livek will stay on until his successor is named and then transition to non-executive vice chairman, according to a news release from Comscore. He will keep his role on the board through mid-2024. Comscore’s board will […]
Reston-based Comscore expands Fox Corp. partnership
Reston-based media measurement and analytics company Comscore Inc. has made a multi-year agreement expanding and extending its relationship with Fox Corp., including using Comscore’s national TV measurement, it announced Friday. Financial details of the agreement were not disclosed. “It is a privilege to continue our longstanding relationship with Fox and have their vote of confidence [&he[...]
Reston-based Comscore closes investment transactions
Reston-based media measurement and analytics company Comscore Inc. announced Thursday that it has closed its previously announced investment transactions with Connecticut-based Charter Communications Inc., Colorado-based Qurate Retail Inc. and an affiliate of New York-based Cerberus Capital Management LP. Each of the three companies made a cash investment in exchange for shares of convertible pref[...]
Reston-based Comscore secures investments for stock deal
Reston-based media-measurement and analytics company Comscore Inc. announced Thursday that Connecticut-based Charter Communications Inc., Colorado-based Qurate Retail Inc. and an affiliate of New York-based Cerberus Capital Management LP are each making a cash investment in exchange for shares of convertible preferred stock. Proceeds from the investment will be used by Comscore to retire existing [...]
