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Disney to pay almost $439 million to take full control of streaming service Hulu
Disney will pay Comcast‘s NBCUniversal nearly $439 million for its stake in Hulu, taking full control of the streaming service. The move closes out an appraisal process that’s dragged on for a few years. Disney said in November 2023 that it was acquiring a 33% stake in Hulu from Comcast for at least $8.6 billion. […]
Comcast taps Comscore’s measurement tools
Comcast Cable’s ad sales arm will begin offering Reston-based Comscore Inc. media measurement and analytics tools as an alternative to the Nielsen ratings system, Comscore announced this week. Effectv, which sells ads in 66 markets for Comcast Cable, will use Comscore’s impression-based measurement product with its local advertising clients. The cable company has nearly 35 […]
