Please ensure Javascript is enabled for purposes of website accessibility

Lead generation

Imagine the opportunity to hear Thomas Jefferson speak on today’s most important societal issues.

That’s exactly the aim of The Williamsburg Institute, a new collaborative effort between the Colonial Williamsburg Foundation and William & Mary.

The nonprofit institute is aimed at providing immersive opportunities for leadership development, specifically among three demographics: business professionals and community leaders; lifelong learners; and students seeking leadership skills education. But it does so through an innovative framework — 1700s Virginia.

“It’s a one-of-a-kind venture that seeks to look at leadership today … through the lens of 18th-century leadership experience,” says The Williamsburg Institute’s executive director, Christopher Caracci, who began his tenure in September 2023.

The institute held two one-night events in its first year. Its first, staged in October 2023 in front of Colonial Williamsburg’s Raleigh Tavern, featured interpreters portraying U.S. Presidents James Madison and Thomas Jefferson, and Williamsburg enslaved tavern worker Gowan Pamphlet, who would become the first Black ordained minister in the American colonies. The trio discussed political shifts and ideologies of the late 18th century.

The second event, held April 12, saw historic interpreters portraying Jefferson and Founding Father George Wythe engaged in a conversation entitled, “Cultivating a Legacy: Embracing Education Through the Lens of History,” in which the nation’s third president and his legal mentor answered questions about education and the importance of critical thinking to the American society they aimed to build.

“All of them talk about some facet of leadership contemporarily, and then we contrast that with how the 18th century might have reflected on that,” Caracci says. “We can utilize that history as told through primarily the interpretive staff at Colonial Williamsburg.”

The institute’s sole employee so far, Caracci worked for Walt Disney for more than 30 years, many of which were spent providing leadership training for executives as part of Disney Institute, the entertainment company’s professional development and training arm.

Caracci reports to a board of trustees chaired by former Hewlett-Packard CEO Carly Fiorina. Other trustees include William & Mary Provost Peggy Agouris and Colonial Williamsburg Foundation President and CEO Cliff Fleet. The Williamsburg Institute also has an advisory board of area business leaders and educators.

The institute’s funding comes from both Colonial Williamsburg Foundation and William & Mary, but Caracci says the nonprofit’s goal is to become financially independent in the future through partnerships, fundraising and event proceeds.

The inaugural two events were free for attendees. Williamsburg resident Rick Morrison and his wife, Julie, were among those who attended the April event, and were struck by the attention to detail, from the live period strings music to the depth of the conversation between the historic interpreters playing Jefferson and Wythe.

“The thing that impressed me most about the experience … was how deeply immersed in the thoughts of those gentlemen and in their works those two reenactors were,” Rick Morrison says, “to be able to portray those characters in a realistic fashion that basically had the audience believing that they were listening to Jefferson and Wythe. … And even though it was couched in the context primarily of the 18th century, it had a lot of lessons that would benefit people today.”

Those reflections are exactly what Caracci hopes attracts people to the institute’s future events. While its first two events have been marketed toward lifelong learners, the institute’s next planned event, set for Oct. 13-16, will target business and community leaders. It will feature William & Mary faculty teaching on leadership, assisted by Colonial Williamsburg’s interpretive staff.

The Williamsburg Institute’s other target demographic — high school seniors and college students — can look forward to events in the future, he says. As the only employee of the institute thus far, he’s being very intentional about how to roll the curriculum out in order for his programming to have the most impact.

Says Caracci: “You can’t build it all in a day.”

Hospitality | Tourism 2023: CLIFFORD B. ‘CLIFF’ FLEET

A corporate executive and college professor, Fleet became the ninth president of the world’s largest living history museum in 2020. He is charged with sharing America’s enduring story with new and diverse audiences, while improving its financial health.

Before joining the Colonial Williamsburg Foundation, Fleet served as CEO and president of 22nd Century Group and, prior to that, was president and CEO of Richmond-based tobacco manufacturer Philip Morris USA. He is also an adjunct professor in William & Mary’s Raymond A. Mason School of Business.

Fleet served as president of the Jamestown-Yorktown Foundation from 2014 to 2019 and had been a board member since 2009. Fleet earned his bachelor’s degree in history and religion, and graduate degrees in history, business administration and law from William & Mary.

In March, the Colonial Williamsburg Foundation and the Virginia American Revolution 250 Commission hosted the first planning event for America’s 250th anniversary in 2026. Nearly 300 representatives from 34 states and 50 Virginia localities gathered on the Colonial Williamsburg campus to explore ways to mark the anniversary and acknowledge the global significance of the founding of the United States in 1776.

Colonial Williamsburg Foundation hires real estate VP

The Colonial Williamsburg Foundation has hired Diane E. Branch as vice president of real estate, the foundation announced Friday.

Branch will manage a portfolio of nearly 400 parcels, which is more than 1,900 acres of developed and undeveloped land in the city of Williamsburg and James City and York counties. She begins her new role June 6.

Before coming to the foundation, Branch had been awarded a grant sponsored by Columbia University to “broaden and deepen the understanding of racial inequities in real estate that impact the Black community,” according to a news release. She has also been a senior vice president at Jones Lang LaSalle Inc. (JLL), responsible for leasing transactions for Fortune 500 clients. She was an associate vice president at Howard University and led the campus master plan process and developed the strategic plan for the university’s first real estate office. Before joining Howard, she was the District of Columbia’s project manager for the Gallery Place and Mandarin Oriental Hotel Project TIF bonds.

“Under Diane Branch’s leadership, we will continue to work closely with the city, our partners and the Greater Williamsburg community to think beyond our traditional infrastructure to reimagine Williamsburg’s shared spaces and maintain the traditions and history that shape our community,” Colonial Williamsburg Chief Financial Officer and Treasurer Kevin Patrick said in a statement.