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Bristol makes tourism marketing switch

After 38 years, Bristol, Virginia, has switched destination marketing organizations.

On June 13, City Council passed a resolution designating Bristol Regional Tourism Marketing Corp., better known as Explore Bristol, as its new DMO, the agency responsible for promoting the area to tourists. The former DMO, Discover Bristol, operated by the Bristol Chamber of Commerce, will lose $35,000 in annual state grants from Virginia Tourism Corp. due to the change.

Mayor Neal Osborne says that Explore Bristol, which has served as the DMO for neighboring Bristol, Tennessee, since 2021, is “fighting above its weight class,” already surpassing Discover Bristol in key social media metrics, such as Facebook likes. “To be producing those kinds of results over that short of a time frame … that’s impressive,” Osborne says.

Tourism is a linchpin for the Bristol region, which is known for its NASCAR speedway, the Rhythm & Roots music festival, a new Hard Rock casino and the Virginia city’s history as the birthplace of country music. It’s not uncommon to see visitors snapping photos of themselves in the middle of Bristol’s famous State Street, straddling the Virginia-Tennessee state border dividing the twin Bristols.

Explore Bristol Executive Director Matt Bolas says his group’s strategies have led to record lodging tax collections in Bristol, Tennessee, and he’s “hoping we can also have those successes … in the future for Bristol, Virginia.”

Despite its tourism draws, Bristol, Virginia, is strapped for cash, says Osborne, due to ongoing maintenance of a local landfill following a May 2022 lawsuit by Bristol, Tennessee, regarding the landfill’s environmental impact. In its budget last year, Bristol, Virginia, appropriated more than $7.7 million to its solid waste disposal enterprise fund, and the expense climbed to over $37.2 million for the city’s 2023-2024 budget.

Explore Bristol presented a more affordable option for the city, which will pay $100,000 for a voting seat on Explore Bristol’s board, compared with the $200,000 that Discover Bristol was requesting for the coming fiscal year.

Beth Rhinehart, the chamber’s president and CEO, says Discover Bristol will continue to support area tourism, leveraging partnerships it has developed over the past few decades.

“Because of the dire financial, economic situation for Bristol, Virginia,” she says, “regardless of the results, it’s easy to make a decision … to go with the cheaper alternative.

Va. casinos report $35.4M in April revenue

Gaming revenues from Virginia’s two casinos open in April totaled $35.4 million last month, according to data released Monday from the Virginia Lottery.

Rivers Casino Portsmouth, which received its casino license in November 2022 and opened Jan. 23, reported $21.3 million in adjusted gross revenue (wagers minus winnings) in April. Of that, $13.8 million came from its 1,420 slots, and the remaining $7.5 million came from its 81 table games.

The Virginia Lottery Board approved the casino license for the HR Bristol operator in April 2022, and the Hard Rock Hotel & Casino Bristol’s temporary facility opened on July 8, 2022. Its permanent facility is expected to open in July 2024. HR Bristol reaped $14 million in adjusted gross revenue (AGR) in April. The casino reported $11 million in AGR from its 888 slots and $2.7 million from its 29 table games.

Last month, Virginia took in almost $6.37 million in tax revenue from casino gaming activity — $3.8 million from the Portsmouth casino and $2.5 million from the Bristol casino. For Rivers Casino Portsmouth, 6% of its AGR (about $1.28 million) will go to Portsmouth, while 6% of the Hard Rock Bristol’s AGR (about $842,000) will go to the Regional Improvement Commission, which the General Assembly established to distribute Bristol casino tax funds throughout Southwest Virginia.

The Problem Gambling Treatment and Support Fund will receive $30.7 million from Rivers Casino Portsmouth’s taxes and $20.2 million from Bristol casino taxes for a total of $50.9 million. The Family and Children’s Trust Fund will receive about $12,700 from April taxes, of which about $7,700 comes from the Portsmouth casino. The remaining $4.18 million in taxes will stay in the Gaming Proceeds Fund.

Virginia’s third casino, Caesars Virginia’s temporary casino, opened Monday in Danville. The temporary facility has 740 slot machines, 25 live table games and 28 electronic table games.

Westward ho!

Southwest Virginia’s leaders feel confident their region will be home to the state’s next inland port.

“The planets are aligning for us right now,” says state Sen. Todd Pillion, R-Washington County. “Our localities are excited about it. The state seems to be excited about it.”

During the Virginia General Assembly’s regular session, Pillion and two Southwest delegates requested a total of $65 million in state funding to acquire land and build an inland port in the Mount Rogers Planning District, which ranges from Bristol, Virginia, to Wytheville. If built, it would be the state’s second inland port, joining the Port of Virginia’s Virginia Inland Port in Warren County.

The General Assembly adjourned in February without amending the state’s biennial budget, and it was unclear whether legislators would come to an agreement on the budget before reconvening in April. Nonetheless, lawmakers from Southwest Virginia feel confident the final budget will include funds for establishing an inland port, an intermodal terminal where sea cargo moves by road or rail to inland destinations.

As of February, the state Senate’s proposed budget included $10 million for the Southwest inland port, while the House of Delegates’ budget added $55 million to cover preliminary engineering and design for the inland port, as well as property acquisition and construction and equipment costs.

“I think everyone is committed to putting enough money into it so that we can get as far as we can get before the end of the biennium,” and then allocate enough money to finish the project in the 2024-25 budget, says Del. Israel O’Quinn, R-Washington County.

The only question now, according to O’Quinn, will be whether the state’s budget conferees pick a number closer to $10 million or $55 million in the amended budget presented to the full General Assembly. Gov. Glenn Youngkin spoke positively about the idea of a second inland port last fall.

First in nation

Robert Martinez of global advisory firm Moffatt & Nichol found in his research that the idea of an inland port in Southwest Virginia has statewide support. Photo by Mark Rhodes

Virginia was the first U.S. state to build an inland port, when it opened the Virginia Inland Port on 161 acres near Front Royal in 1989. Sitting next to Norfolk Southern Corp.’s Crescent Corridor railway and near the intersection of interstates 66 and 81, VIP is owned by the Virginia Port Authority and connects to the Port of Virginia’s marine terminals in Hampton Roads by 220 miles of rail.

The VIP handled 31,282 containers in fiscal year 2021, and its total economic impact that year was $1.3 billion, with over $360 million in labor income from almost 6,000 indirect workers, according to a report released by William & Mary’s Raymond A. Mason School of Business in 2022. These are small numbers next to the Port of Virginia’s total economic impact of $100.1 billion in 2021, but the inland port is nonetheless an economic driver in the Shenandoah Valley, and a similar facility in Southwest would be, too, proponents hope.

In Front Royal, numerous distribution centers for companies like Home Depot Inc.,
Family Dollar Stores Inc. and Red Bull have opened near the inland port, and Harrisonburg-based InterChange Group Inc. has built a healthy business providing warehouses to national corporations.

Supporters of inland ports tout how the facilities alleviate highway traffic and increase capacity at busy coastal ports. 

By enabling freight to travel further by train instead of trucks, “the emissions will be less and you will also reduce congestion on the roads,” points out Ricardo Ungo, director of Old Dominion University’s International Maritime, Ports & Logistics Institute.

Since 1989, numerous other U.S. cities, from Dillon, South Carolina, to Dallas, have followed Virginia’s lead in establishing their own inland ports in hopes of spurring economic development, but not every U.S. inland port has been a success story. The elephant in the room is the $32 million Heartland Intermodal Gateway in Prichard, West Virginia, which opened in 2015. One study promised the port would create between 700 and 1,000 jobs. Instead, the facility shut down in 2019 due to lack of demand.

Moving freight

Del. Israel O’Quinn, who represents Washington County, notes that the proposed Southwest Virginia inland port sites would be within two hours’ drive of six interstates. Photo by Earl Neikirk

Local officials haven’t always embraced the logistics industry in Virginia. In 2008, Montgomery County sued to stop Norfolk Southern from building an intermodal freight terminal in Elliston, arguing that the facility didn’t fit with its long-term goals for smart growth and high-tech jobs. The state had agreed to pay 70% of the $35.5 million price tag.

The Virginia Supreme Court ultimately ruled against the county, but by then market conditions had changed, and Norfolk Southern hasn’t moved forward.

In recent years, state lawmakers asked for funding to study whether an area on U.S. Route 58 near Danville or somewhere in the Roanoke and New River valleys could work as sites for inland ports, but those bills failed to make it out of the General Assembly. 

In 2022, though, legislators approved funding for a state study to determine feasibility of a new inland port in Southwest Virginia or the Lynchburg region.

Robert Martinez, vice president for freight and economic development at global advisory firm Moffatt & Nichol, found while conducting the study that the idea of establishing a port in the Mount Rogers Planning Region had statewide support.

“There does seem to be quite a good echo in the General Assembly, including from folks who are not in Southwest Virginia, who say, ‘That’s kind of a good idea for Virginia,’” Martinez says.

Moffatt & Nichol’s data, used by the port authority and the Virginia Economic Development Partnership to complete the report, showed that the Lynchburg area didn’t “currently have the demand to justify the development of an inland port,” but Southwest Virginia meets “enough market-driven and physical conditions to warrant additional assessment.”

A new inland port could help entice businesses that have previously bypassed Virginia for ports further south, points out Will Payne, managing partner of consulting firm Coalfield Strategies LLC and head of business development for InvestSWVA, a business-attraction campaign for the region.

“The real coup would be grabbing freight business from northeast Tennessee that currently heads to Charleston,” he says. “Virginia’s port simply offers a better business proposition. We just need to convince [company executives] of that.”

The study confirmed what O’Quinn already understood.

“We’ve known all along that we are in a really good location for transportation and logistics,” the delegate says. “We’re a day’s drive from 60% of the United States. We’re less than two hours from five different interstates. We’re in a pretty sweet spot here.” continued on page 6

Thoughtful planning

Moffatt & Nichol selected two locations where an inland port would work in Southwest Virginia but did not identify the sites in the study. According to Pillion, one of the sites is Washington County’s Oak Park Center for Business and Industry, a 338-acre property along U.S. 11. He declined to name the second location, other than to say it’s in Wythe County.

The nation’s first inland port, Virginia Inland Port was established in 1989 in Warren County. Photo courtesy Port of Virginia

In January, Washington County’s Industrial Development Authority voted to “donate all acreage necessary” in Oak Park for the new inland port. Later in the month, Washington County supervisors passed a resolution in support of establishing an inland port in the county.

It may be too soon to plan a groundbreaking ceremony, though. Devon Anders, president of Mount Crawford-based  InterChange Group Inc. and a board member for the Virginia Maritime Association, cautions that careful planning will be key to building a successful inland port in Southwest Virginia.

“It’s worthwhile to continue to pursue [it],” he says, but “I would not just go there and put one in just because it looks like it’s a good location on Interstate 81.”

Will Fediw, vice president of industry and government affairs for the Virginia Maritime Association, agrees with Anders’ assessment. “The VEDP and the port authority will now basically have to figure out the best way to thoughtfully move forward with some sort of study in partnership with some of their stakeholders — like the railroad [and] their customers who are moving cargo — to figure out exactly what’s the right design,” he says. “When is the right time for this type of potential inland port?” 

The feasibility study noted that an inland port would need to make at least 20,000 freight transfers per year for the port to succeed. In the Mount Rogers area plus the broader geographic market of Giles and Pulaski counties and northeastern Tennessee, the study’s authors say, an inland port in Southwest Virginia could generate that volume.

Spokespersons from both the Port of Virginia and VEDP declined to comment for this story.

O’Quinn says VEDP and the port authority are currently identifying companies that would use a Southwest port, as well as whether they’d provide enough business to make the port cost-effective. As for Pillion and himself, O’Quinn says it’s time for action on a state level. 

“We actually just said flat-out to some people, ‘I’ll tell you one thing we’re not going to do and that is study this again, because here it is. The information is fresh. It’s going to work.’”  

Virginia hold ’em

The slot machines are already ringing out in Bristol and Portsmouth, where Virginia’s first commercial casinos opened during the past year.

The state’s first permanent casino, Rivers Casino Portsmouth, opened its doors on Jan. 23. Operated by Chicago-based Rush Street Gaming, the resort has 1,148 slot machines, 57 table games and 24 poker tables, as well as a sportsbook, a Topgolf “swing suite” and multiple restaurants. The casino is expected to generate $16.3 million in annual tax revenue to the city.

However, the Hard Rock Hotel & Casino Bristol was first out of the gate in the race, opening a temporary facility in July 2022. Hard Rock International Inc. broke ground in December 2022 on its $400 million permanent Southwest Virginia casino, expected to open in July 2024.

During its first six weeks, Virginians and guests from 48 other states visited the temporary Hard Rock casino, a 30,000-square-foot space with 900 gaming slots and 20 tables at the former Bristol Mall. The project generated about 600 jobs, and when the permanent casino opens with a 3,200-seat theater and a 20,000-seat outdoor entertainment venue next year, the resort is expected to create 1,500 direct jobs and bring in $21 million in annual tax revenue for Bristol.

Meanwhile, the state’s two other casinos are in the works in Norfolk and Danville.

As of early February, construction had not started on the planned temporary or permanent HeadWaters Resort & Casino on the Elizabeth River. The Pamunkey Indian Tribe-led project hit some roadblocks last year after the city halted plans for a temporary casino inside Harbor Park, the Norfolk Tides’ home stadium. The tribe then announced it would build the temporary casino in the same space in the stadium’s parking lot as the $500 million permanent casino, after the city of Norfolk sold the land to the developer.

According to Jay Smith, spokesman for the casino, construction of the permanent casino and hotel will take 18 months to two years, and both facilities are expected to generate $30 million in annual gaming and sales taxes for Norfolk.

Smith said in February that the tribe hopes to reach agreement on the land sale “in the next few weeks. We look forward to breaking ground as soon as possible.”

In Danville, plans for a temporary Caesars Virginia resort at the former Dan River Inc. mill site are moving forward, with a possible midyear opening, although Caesars Entertainment Inc. officials are keeping their cards close to the vest when it comes to details. Table game dealers were set to start training in late February in preparation for the permanent resort’s opening in late 2024.

Caesars announced a partnership with the Eastern Band of Cherokee Indians (EBCI) in August 2022, with an accompanying increased investment from $400 million to $600 million. The cash influx will mean a larger hotel, growing from 300 to 500 rooms. The project will also have a 2,500-person entertainment venue and 40,000 square feet of meeting and convention space.

“Following COVID-19 pandemic closures, we found that regional gaming markets across the country recovered more quickly than anticipated,” explains Cory Blankenship, EBCI’s treasury secretary. “We are confident that market conditions — regional population, consumer demographics, proximity to other gaming markets and other variables — are favorable to support an expanded scope to the Danville project.” 

The fate of a fifth potential casino — either in Richmond or Petersburg — was still undecided as of this issue’s mid-February deadline. Richmond voters rejected a proposed Urban One Inc.-backed casino in late 2021, but city officials were pursuing a second referendum vote this fall, while Petersburg leaders were trying to bring a referendum to their ballots.

State lawmakers pulled from consideration two bills that would have opened the possibility for a casino in Northern Virginia, but the legislation could return for consideration during the 2024 General Assembly session. 




$400M Bristol casino to break ground Dec. 7

Virginia’s first casino, the Hard Rock Hotel & Casino Bristol, is getting closer to moving into its permanent home.

Officials will break ground at the casino’s permanent home at the former Bristol Mall, at 500 Gate City Highway in Bristol on Dec. 7, the casino announced Thursday.

The $400 million permanent casino, set to open in July 2024, will replace a 30,000-square-foot temporary venue that opened in the former Belk store at the Bristol Mall in July.

The permanent casino will include a 3,200-seat performance venue and a 20,000-person capacity outdoor entertainment venue. The casino will be open 24/7 and is expected to generate about 1,200 to 1,500 jobs.

The Hard Rock casino’s local co-developers, Jim McGlothlin, chairman of The United Co., and Par Ventures LLC President Clyde Stacy, were instrumental in changing state gambling laws to allow casinos in economically challenged Virginia cities. McGlothlin is the 2022 Virginia Business Person of the Year.

The casino is one of four currently planned in the state. Rivers Casino Portsmouth announced last month that it will open to the public Jan. 15. Proposed casinos are also underway in Danville and Norfolk.

2022 Virginia Business Person of the Year: Jim McGlothlin

Jim McGlothlin had never really thought much about paintings. He was more of a music guy, a fan of Elvis, whom he saw in concert six months before the King’s 1977 death.

But the art of the deal — in this case, winning a valuable artwork at an auction — was a familiar feeling. 

“That’s what I do — make deals,” reflects the 82-year-old Bristol, Virginia-based businessman who built a fortune from a gamble on coal mines during the 20th century and then pivoted to hospitality as the coal business began to recede.

Along the way, he and his wife, Frances Gibson McGlothlin, became major American art collectors and philanthropists. And in his ninth decade, McGlothlin is arguably the person most responsible for Virginia’s legalization of commercial casinos, as well as a partner in the $400 million Hard Rock Hotel and Casino Bristol, which opened in a temporary space this summer as the state’s first casino.

In recognition of his lifelong achievements in business, his significant philanthropic support for the Virginia Museum of Fine Arts, and his impact on statewide economic development, Virginia Business has named Jim McGlothlin its 2022 Person of the Year.

The son of two Southwest Virginia natives, McGlothlin grew up in Buchanan County, in “a little place called Oakwood, which is about 15 miles from Grundy,” he says with a mountain lilt that conveys his origins. “We were in a little mining community, and I had two brothers, my mom and dad. School was wonderful. We played ball and [had] Boy Scouts, church activities. It’s just a wonderful place to grow up.”

His father was an accountant for a coal company and a graduate of Emory & Henry College, while McGlothlin’s mother was a Radford alumna who taught school before becoming a mother. 

McGlothlin was a football and basketball player at the former Garden High School and was a strong student, especially in math. Early in his teens, he set his sights on attending William & Mary and becoming a lawyer.

A cousin returned from military service during World War II, and then went to William & Mary’s law school. “He came to our house to visit for a weekend,” McGlothlin recalls. “He told all kinds of stories about law school and his fascination with it. From that day on — I remember it like yesterday — I wanted to be a lawyer. That was the dream.”

And like many goals McGlothlin has set for himself, that dream came true.

Striking a deal

McGlothlin and six partners purchased a Buchanan coal company at auction in 1970, a deal that started United Coal Co., which became a billion-dollar business by the time it was sold in 2009. Photo by Earl Neikirk

Clyde Stacy, who has been McGlothlin’s friendly competitor and occasional business partner for much of the two men’s careers, was in eighth grade when he met McGlothlin, who was then a high school senior.

“I will tell you this story — he probably won’t like it — but when I met him in eighth grade, the reason I noticed him [was] one guy grabbed something of Jim’s, and they were going at it, wrestling around,” Stacy recalls. “Jim grabs [the other guy’s] tennis shoes and ties them together and tells him, ‘You give that back, or I’m going to throw these on top of the gymnasium.’ Jim threw the shoes on top of the building, which was probably 40 feet high. I don’t know how [the guy] ever got them back. It was really funny.”

Stacy says his friendship with McGlothlin started in earnest after the two were young adults and businessmen, and continues today.

“Most people know Jim as a very serious businessperson, and that’s the way he comes across most of the time, but he’s fun to be around,” Stacy says.

At William & Mary, McGlothlin majored in psychology, while also working as a waiter at King’s Arms Tavern, one of Colonial Williamsburg’s restaurants still open today. “Then, when school started in the fall, I drove [a] school bus in the morning and the afternoon,” he recalls. “I also belonged to a fraternity, and that was probably very distracting [to] getting all my work done. I was a very mediocre student in undergraduate school. By the way, I got rejected for law school at William & Mary.”

When that happened — a consequence of below-average grades and a low LSAT score — McGlothlin went to see W&M Law School Dean Dudley Woodbridge, “and he just flatly told me, ‘There’s no hope you could get through law school. I’d love to have you, but I can’t.’”

But McGlothlin found a back door into law school — changing his major to jurisprudence, “which is really the first year of law school, at least at William & Mary,” he explains. “I marched over the next day and went to his office, and I said, ‘I just have changed my major to jurisprudence.’ He said, ‘Are you kidding me?’”

Eventually, the two came to an agreement: If McGlothlin made the dean’s list both semesters, Woodbridge said, he could enter law school upon graduation. “I made the grades,” recalls McGlothlin, “and the rest was history.”

A temporary casino opened in July at the Bristol Mall, making it the first casino to open in Virginia, which legalized casinos in 2020. Construction on the nearby permanent casino is expected to be finished in 2024. Photo by Earl Neikirk

Birth of a coal company

As a young attorney in Grundy during the 1960s, McGlothlin joined forces with two of his cousins, starting the law firm of Street, Street & McGlothlin, a general practice in which McGlothlin mainly handled litigation, both criminal and civil cases. He also trained to become a pilot, and the firm purchased a small plane to make travel easier to courts around the commonwealth.

In 1970, at age 30, McGlothlin “lucked in” to the coal business, purchasing a Buchanan County coal company at auction. “I walked across to the courthouse to do something,” he says. “Then this young lawyer about my age was selling a piece of property on auction. It was a coal company. As I walked by, there’s 15 or 20 people there, [but] nobody was bidding.”

The other lawyer asked McGlothlin to start the bidding at $25,000, and he considered it a moment.

“This is a no-brainer,” he recalls thinking. “I had $25,000. Fifteen minutes later, I owned the coal company.”

Now he had to tell his law partners, who were happy to jump onboard. Later, at a poker game, McGlothlin’s father and three of his accounting clients — all coal mine operators — expressed interest in investing in the new enterprise.

“We agreed to put up $1,000 each. There were seven of us, and we’d go to the bank, borrow the $25,000 from the bank and pay for the company, and $7,000 would be the working capital,” says McGlothlin, and that’s how United Coal Co. started. “I took a leave of absence for six months from the law firm [and] here we are 52 years later. I never went back.”

In the early 1970s, United acquired dozens of smaller coal companies and mines in Appalachia. Its main competitor was Richmond-based Massey Coal. But by the mid-’70s, coal was just one division of United Co., which expanded into buying, reselling and distributing mining equipment and owning and running steel mills following the $40 million purchase of Birmingham Steel Co. in Alabama in 1980.

It was a boom time, although not every decision struck gold.

In 1981, United drilled a gas well in Scott County, leading to a massive fire, “which you could see blowing 400, 500 feet there,” McGlothlin says. “We hired a guy to come out of Austin, Texas, to put it out, which he did in about five or six minutes after he got there.”

An ensuing conversation led McGlothlin to strike a deal for United to drill 25 oil wells in Texas. “That turned out really successful,” says McGlothin. Ultimately, United bought the 25 wells from a partner in Texas who was retiring, “and that’s how the oil and gas thing was born,” McGlothlin says.

In the 1980s, United acquired a large Canadian oil and gas company, vastly expanding its portfolio. Then came sand and gravel holdings and even a gold mine in Tanzania.

“As I got older and older and the company got bigger, I wanted something that was big enough to make some real difference,” McGlothlin says. “In other words, I didn’t want something to sell a million dollars’ worth of product a year, because if you make 50% on it, you [only] make $500,000.”

By the 1990s, the coal industry was starting to decline, and McGlothlin sold off some of United’s holdings, including the Dal-Tex mine in West Virginia, which represented about half of United’s coal business.

“We decided the times weren’t so good in the business, and [Massey] came along,” so McGlothlin and his partners sold United to Massey in 1997. But in 2004, McGlothlin and a small group of investors reacquired the company. “Our opportunity came along to buy [back] all of those properties that Massey had,” he says.

Five years later, United divested its coal mine holdings to Ukrainian billionaire Rinat Akhmetov, whose mining and steel company, Metinvest Group, bought United Coal Co. for an undisclosed price, although news reports from that time pegged the deal at between $800 million and $1.4 billion. Metinvest still owns United Coal, which is now based in Johnson City, Tennessee.

McGlothlin remains chairman and sole owner of the remaining business, The United Co., which today has diversified into a hospitality and wealth management company, with other activities including real estate development and coal, oil and gas exploration services. Its holdings include golf courses, RV parks and a stake in the Bristol casino.

Frances and Jim McGlothlin split their time between Virginia and Florida, and have become influential donors in education, health care and the arts. Photo by Earl Neikirk

Roll of the dice

The Bristol casino came up in a similar way to McGlothlin’s other big deals. In 2018, Stacy bought the shuttered Bristol Mall, which McGlothlin also had considered buying but couldn’t think of anything to put there. “He said, ‘I’m going to put in a casino,’” McGlothlin says. “I said, ‘You do know that it’s not legal to have a casino?’”

But Stacy suggested that the two work together on legalizing casinos in the commonwealth, and McGlothlin called an old friend, Alan Diamonstein, the late Newport News lawyer and delegate. He briefed Stacy and McGlothlin on state Sen. Louise Lucas’ quixotic 18-year effort to legalize casinos. “There’s almost no chance, 15% at the most,” McGlothlin recalls Diamonstein saying.

But after talking to Lucas — who, like McGlothlin, wanted a casino to help improve the economy and job opportunities in her hometown, Portsmouth — McGlothlin, Stacy and some of United Co.’s executives began formulating a plan to garner legislative support. Bristol and its surrounding localities needed a new major employer and an industry to replace the coal jobs that had virtually disappeared.

“It just made so much sense, because first of all, [Southwest Virginia] was really in need of something,” McGlothlin says. “We called it ‘the moonshot,’ and it had to be big. It couldn’t just be another place to employ 40 people [because] we were going downhill — anybody could testify our debt was just escalating. The political people were difficult, but as time went on, they began to see this could have a big effect on investment in tourism.”

A political coalition — bringing together everyone from liberal Democrats like Lucas to conservative Republicans like former
Sen. Bill Carrico from Marion — began to form in late 2018. Two years later, the General Assembly passed a law allowing local voters in five economically challenged cities — Bristol, Danville, Norfolk, Portsmouth and Richmond — to approve commercial casinos in their localities via referendum. In 2020, referendums passed in all of the cities except Richmond, where voters rejected a casino in 2021. Four casinos are now under construction or close to
starting, and there’s a legislative battle underway between Richmond and Petersburg over the opportunity to build a fifth.

“It did take a lot of work, a lot more work than we thought,” Stacy says. “There were so many people who had oppositions to anything other than what had always been done.”

Lucas, in particular, has nothing but praise for McGlothlin — whose politics trend considerably to the right of hers. “Everything he does, he does with other people in mind. I just absolutely fell in love with the man.”

United Co. CEO Martin Kent, who joined the company as its president in 2014, was an integral player in building the political coalition for casino legalization. Formerly chief of staff to Gov. Bob McDonnell, Kent considers McGlothlin an important business mentor.

“Jim is very intuitive,” he says, “and Jim can sit down and listen to the financials verbally and can calculate a statement in his head quicker than most people can do in Excel. We rely on the calculator, but Jim has an innate ability. But at the end of the day, Jim is the relationship guy. He’s very intuitive as it comes to meeting with people. That’s just his nature.”

As the prospect of legal casinos became more likely, McGlothlin worked to find a corporate partner for Bristol’s resort casino. At first, he held discussions with Caesars Entertainment Inc., but a friend introduced him to a representative of Hard Rock, and within 24 hours, a deal was signed.

More than 25,000 people from 49 states visited the Bristol Hard Rock casino during its first two months, and casino President Allie Evangelista has hired about 600 people. Ultimately, the casino — expected to open in its permanent space on the Bristol Mall property in 2024 — is anticipated to employ 1,200 to 1,500 people by summer 2024.

Evangelista, a Brazilian native who has worked in the U.S. gaming business for decades, moved to Bristol in January.

“I knew Hard Rock was a company I wanted to work for,” she says, “but I wanted to make sure it was the right project. And so, I had an opportunity to meet with Jim and Clyde, and we went for dinner. It was one of those feelings where you know it’s the right move. You see their passion and what they went through to get this approved in the state, and I felt like I can be this person to make this dream successful.”

Personal lives

Outside of business, Jim and Fran McGlothlin have their own charitable foundation, which makes donations to higher education, the arts and health care institutions. They’re also involved with The United Company Foundation, the company’s philanthropic arm. Focused more on the Bristol community, the foundation runs a soup kitchen and a food-box program and provides grants to local nonprofits.

One of McGlothlin’s dearest charitable endeavors is the Mountain Mission School, an institute founded in 1921 in Grundy to house and educate children in need, who receive college scholarships funded by The United Company Foundation.

“I really didn’t know much about it till I got out of law school, and I went up there,” McGlothlin says. “Well, they asked me to come up and think about coaching or helping with starting a basketball team. If you go there and see these kids, you immediately fall in love with them. That was in ’66, I think. I’ve had a love affair with Mountain Mission for all those long years.”

In 2018, The Olde Farm golf course, a course designed by Bobby Weed and founded by McGlothlin, hosted a celebrity tournament featuring golf legends Jack Nicklaus and Gary Player, as well as NFL stars Peyton Manning and Dan Marino. It raised $56.6 million for the school, the largest single-day charitable gift in PGA Tour history. 

Fran McGlothlin, too, has become deeply involved with Mountain Mission, which just dedicated a girls’ residence hall in her name.

“I thought it was a really good thing,” she says, “but I wanted to change the direction of the school. I thought that the board [was] thinking too small. Even though our company was providing the [college] scholarships, I learned it was mostly local colleges. I said, ‘I think we should think bigger than this. If they can get into U.Va. or William & Mary or Stanford, let’s give them a chance to do that.’”

Her work with the school has been part of her acclimation to life in Southwest Virginia, where she felt a bit like a fish out of water at first.

A Leesburg native, Fran McGlothlin graduated from William & Mary in the 1960s. She and Jim met in 1991 at a small dinner party in Williamsburg, when he was on W&M’s board of visitors and she was the wife of the college’s then-president.

“Well, I was trying to be a good dinner partner and talking to people on both sides,” she says. “When I spoke to him, I said — and I’m told you’re never supposed to ask this question at a dinner party, but I was just trying to find a hook — ‘What do you do?’ He said, ‘A little of this and a little of that.’ We just started talking and became friends first, and then eventually got married.” They wed in 1996.

Jim recalls that first meeting fondly, remembering her as a “very attractive, intelligent lady who it was exciting to carry on a conversation with.” As they got to know each other — and the high-end art world — the two spent time in Naples, Florida, where they now live much of the year in a waterfront condo.

“Jim’s world was a whole different world from mine,” Fran says. “I think in a way, that’s how we got into collecting art, because I said to myself, ‘If I’m going to be with this guy, we’ve got to find something in common that we can both do — because I don’t know anything about coal mines and I don’t play golf.”

In her wine cellar — a deal she made with Jim, in which he agreed she could spend the same amount of money on wine that he spends on golfing — Fran displays bottles of wine they served at their wedding reception, with custom labels featuring their first art purchase, “Listening Boy,” by Robert Henri.

Ultimately, the McGlothlins would give the Virginia Museum of Fine Arts nearly 90 pieces of artwork worth more than $250 million — largely 19th- and early 20th-century American paintings, including works by John Singer Sargent, Childe Hassam, Andrew Wyeth and the museum’s first Norman Rockwell painting. In 2005, the couple promised to bequeath their art collection to the museum and donated $30 million to the VMFA’s 2010 expansion, which included a wing named for the McGlothlins. In 2015, the McGlothlins donated 73 American artworks worth approximately $200 million to the VMFA, and in 2022, they gave 15 more pieces to the museum.

Artists from the Metropolitan Museum of Art painted copies of the donated works, some of which now hang in the McGlothlins’ high-ceilinged, Italianate home on the edge of Olde Farm golf course.

In a hallway near the kitchen, there’s a small, sepia-toned photo of Fran and Jim McGlothlin cuddling on a sofa, taken by the legendary portraitist Annie Leibovitz. For her 60th birthday, Fran asked for the portrait by Leibovitz, who has taken iconic photos of subjects ranging from Queen Elizabeth II to John Lennon and Yoko Ono.

These days, the couple travels to see their children across the United States, and Jim golfs regularly at Olde Farm and in Florida and occasionally in Scotland, but he no longer pilots planes, after experiencing a few health issues.

In 2015, he was diagnosed with pancreatic cancer — his doctors spotted it early during a CAT scan and took immediate action, removing the tumor.

“I took chemo for six months,” McGlothlin says. “I couldn’t eat anything, couldn’t drink anything. That bottle of water would taste like tin. I just couldn’t get it down. I lost 65 pounds.”

Two months after finishing chemotherapy, McGlothlin suffered a stroke while at a restaurant with Fran, his daughter and her husband. Fortunately, they’d flown there in a helicopter, which was able to deliver him to a hospital in less than 20 minutes, and McGlothlin fully recovered — enough to fly with Fran in 2018 to a few baseball games around the country in a farewell to piloting.

In January, McGlothlin stepped down as United’s CEO, ceding the position to Kent, though McGlothlin remains the company’s chairman. They still talk daily, but Kent says that McGlothlin wanted to pass on some of the day-to-day operations and responsibilities.

The McGlothlins took their children and grandchildren to Bermuda this past summer, and while he acknowledges his love of making deals, McGlothlin says, “I’m more about family in my life than I am about business. … That’s important.”   

 


VIRGINIA BUSINESS PERSON OF THE YEAR PAST HONOREES

2021
Bruce Thompson
CEO
Gold Key | PHR, Virginia Beach

2020
Phebe Novakovic
Chairman and CEO
General Dynamics Corp., Reston

2019
Stephen Moret
President and CEO
Virginia Economic Development Partnership, Richmond

2018
John R. Lawson II
Executive chairman
W.M. Jordan Co., Newport News

2017
Nancy Howell Agee
President and CEO
Carilion Clinic, Roanoke

2016
John F. Reinhart
CEO and executive director
Virginia Port Authority, Norfolk

2015
Knox Singleton
CEO
Inova Health System, Fairfax

2014
Christopher J. Nassetta President and CEO
Hilton Worldwide, McLean

2013
Tonya Mallory
CEO
Health Diagnostic Laboratory, Richmond

2012
Philip A. Shucet
President
The Philip A. Shucet Co., Norfolk

2011
Michael J. Quillen
Chairman
Alpha Natural Resources Inc., Bristol

2010
Gerald L. Gordon
President and CEO
Fairfax County Economic Development Authority, Tysons

2009
Shawn Boyer
Founder and CEO
SnagAJob.com, Richmond

2008
Nicholas Chabraja
Chairman and CEO
General Dynamics Corp., Falls Church

Lead on

Not long after D’Ivonne Holman became director of development for Northern Virginia family services nonprofit Britepaths in 2018, she signed up to participate in Leadership Fairfax, a leadership development organization focused on local and regional challenges in Fairfax County. Her boss, a Leadership Fairfax alum, encouraged her to apply.

She was accepted into Leadership Fairfax’s class of 2019 and joined a cohort of 50 classmates over the next 10 months for a series of discussions, workshops, field trips and trainings.

Holman acknowledges she had some reservations at first, but she quickly became a fan. Not only did she interact with people from across the county she might never have met otherwise, but she also got the chance to visit professionals at their workplaces and gain insights into health care, law enforcement and the justice system.

“We can’t operate unless we collaborate,” says Beth Rhinehart, president and CEO of the Bristol Virginia/Tennessee Chamber of Commerce, which sponsors the Executive Leadership Institute. Photo by Earl Niekirk
“We can’t operate unless we collaborate,” says Beth Rhinehart, president and CEO of the Bristol Virginia/Tennessee Chamber of Commerce, which sponsors the Executive Leadership Institute. Photo by Earl Niekirk

One memorable road trip brought the class to Richmond and the General Assembly, where they learned about Virginia’s legislative process. Another time, a chance comment during a discussion — “always assume good intent” — shifted the way she looks at leadership, she said.

Would Holman recommend programs like it? “It was great team building, it was great networking, it was very beneficial to me as a leader. … What I got out of it was leaps and bounds beyond what I had anticipated,” said Holman, now development director of the nonprofit Lamb Center, a Fairfax homeless shelter. “It was also more of a time commitment than I anticipated. But it absolutely was worth it.”

Over the past half-century, leadership development programs like Leadership Fairfax have sprung up around the state. Many are managed by local chambers of commerce; others are run through universities; some operate as standalone nonprofits.

Despite variations — some focus on civic leadership, others on business professionals, politicians or nonprofit leaders — the programs share common elements. They bring together class cohorts of business and community leaders to discuss and learn about important issues, with the aim of fostering connections that will last far beyond the time spent in the program.

While many participants join to strengthen their résumés, the programs themselves have loftier goals. They aim to create connections that can reach beyond the boundaries of class, race, gender and politics.

In these divided times, is that even possible?

Smells like twin spirit

It is if you ask the leaders of Bristol, Virginia. Or Bristol, Tennessee — the twin cities with the same names are famously divided down the middle of State Street, with Virginia on one side and Tennessee on the other.

In Bristol, “we have two of everything,” says Beth Rhinehart, president and CEO of Bristol’s Chamber of Commerce. Two state legislatures and two city governments. Two sets of state laws and city ordinances. Two public school systems. And so on.

“No matter what part of the country you go to, there’s always talks about regionalism,” Rhinehart observes. “That means on a very core, basic level that you’re collaborating for something bigger that’s more beneficial than the way you do it already. We have to do that in Bristol. … We can’t operate unless we collaborate.”

To help bridge those divides, the Bristol chamber created the Executive Leadership Institute. Participants, who pay $2,500 tuition, meet for a full day every month from September through May. The institute targets “more seasoned” leaders from the community, Rhinehart adds.

Participants may live in Tennessee but own businesses in Virginia, or vice versa. By building connections and learning how things get done across the region, and by whom, they gain insights into ways they can solve complicated cross-border problems. That includes complex and thorny ones like the Bristol, Virginia, landfill, which has been sending odiferous fumes wafting onto properties in Tennessee.

The city of Bristol, Tennessee, filed suit over the landfill in May, accusing its Virginia sister city of air and health violations. In June, following recommendations by the Department of Environmental Quality and a panel of experts, the city of Bristol, Virginia, announced a settlement, saying it would close the landfill by Sept. 12 and fix the odor emissions, an engineering project estimated to cost at least $15 million. The Virginia city also agreed to pay $250,000 in compensation to Bristol, Tennessee. But as of early July, it was still unclear how Bristol, Virginia, would dispose of its trash in the future.

“It’s not a quick solution but it’s a step toward a solution,” says Rhinehart, herself an alum of the Sorensen Institute, a leadership program based at the University of Virginia. “When you see something successfully demonstrate what can happen with collaboration and working across all different kinds of lines — perceived or real — it’s hard not to be an advocate for it.”

‘Swimming upstream’

The Sorensen Institute for Political Leadership launched in 1993, a time of political turmoil in Virginia. George Allen, a pugnacious Republican, won election for governor in a landslide that ended 12 years of Democratic leadership in the commonwealth.

Since then, the institute has pursued a straightforward goal: to connect Virginia’s civic leaders and help them find common ground, no matter how many other things may divide them. Well over 1,000 participants have graduated from the nonpartisan program, including state senators, county supervisors, city council members, local administrators and many more, including current Attorney General Jason Miyares and the directors of other leadership programs.

“There is an element of career development,” says Sorensen’s director, Larry Roberts. “There’s also a desire to understand what civic leadership means. These are people who are frustrated by the tone of politics.”

Roberts, who served as legal counsel to Gov. Tim Kaine and chief of staff under
Lt. Gov. Justin Fairfax, went through Sorensen in 2001. “I did not know about the various regions,” he recalls. “I spent most of my adult life in Northern Virginia. … To be able to visualize the settings and have professional contacts across Virginia was really helpful.”

Sorensen’s flagship Political Leaders program gathers one weekend a month, from March through December. Participants visit regions across Virginia, hearing from local experts. Topics include collaboration, civil discourse and building trust. (Other Sorensen programs, such as Emerging Leaders, are less time intensive.)

Recently, Roberts says, Sorensen has seen an increase in applicants “who want to know how government works,” including health care executives.

“We view it as our mission to help people navigate a divided society, and one where cooperation is not always rewarded,” Roberts says. “We see so much tribalism. People really value a place where they can get other perspectives.

“They’re not checking their political philosophies at the door,” he adds. “But not every issue has to be political. … Are we swimming upstream? Yes, I really do feel we are sometimes. But the vast majority of the public wants to see collaboration.”

Bridging divides

Collaboration is a founding principle of Leadership Metro Richmond.

Founded in 1980, LMR is among the most established leadership development organizations in Virginia. Its creation dates to a time of deep tension in the state capital. Reeling from the civil rights battles of the 1960s and ’70s, which led to legal conflicts over county boundaries and annexation, Richmond and its regional neighbors seemed to be at constant odds with each other.

The city’s chamber of commerce created the program to encourage civic discourse. LMR’s first class of 40 people drew from a wide range of professions, including a city council member, an architect, a corporate lawyer, and several business leaders.

While the issues LMR addresses have shifted as the community has evolved, LMR’s goal has not, says Myra Goodman Smith, LMR’s CEO and president. “It’s still a space for challenging, courageous conversations,” Smith explains.

LMR classes work to resolve “top-level challenges” submitted by community advocates and nonprofit organizations, such as the shortage of mental health facilities for people in crisis. As LMR class members learn about these issues, they are taught methods to help them work together to solve these problems across divides of race, class, culture, education and income.

“People will say that LMR has changed their lives,” Smith adds. “That’s the power of LMR: to have conversations with people who don’t agree with you and won’t agree with you. We don’t do debate — we do dialogue.”

Smith sees LMR’s influence everywhere in the region. LMR’s more than 2,000 alumni include members of Congress and the General Assembly as well as business, civic and nonprofit leaders. “Whenever I open the paper,” Smith says, “I see LMR graduates.”

Concrete results

Much the same can be said of Lead Virginia. Launched in 2004, with the strong support of then-Gov. Mark Warner, the Richmond-based organization works to build leadership across the commonwealth.

In its earliest years, Lead Virginia focused on local leaders. Since then, befitting Warner’s résumé as a CEO-turned-politician, Lead Virginia has shifted toward bringing together business and nonprofit leaders and high-level government administrators.

The program aims to make these leaders familiar with communities and people all over Virginia and, especially, with each other. Traveling to regions across Virginia, participants “build relationships” during the roughly seven-month program through shared tours, meals and experiences, says Susan Horne, Lead Virginia’s president and CEO since 2007.

And that can lead to concrete results, she adds. When she took part in the program in 2006, one of her classmates was the CEO of a large gas company. During a trip to Martinsville, the class saw firsthand the high unemployment rate in that part of the state. Inspired to act, the CEO brought a call center to the area, creating 200 jobs. He never would have known about that need if not for Lead Virginia, Horne says. “He saw it firsthand in our travels.”

Lead Virginia focuses on top-level management — “We are not an emerging leaders program,” Horne explains — and emphasizes the value of seeing and solving problems. “We’re not just telling a chamber of commerce story,” she says. “We want people to understand the good and the not-so-good.”

There are more than 800 Lead Virginia alumni. Horne has seen a positive impact from introducing participants to parts of the state they may have been unfamiliar with, while connecting leaders and teaching them the tools of civic engagement.

“I have a sense that there is a cultural shift happening in Virginia,” Horne says, “an appreciation for working across jurisdiction lines that benefit multiple areas.”

That shift may not always be visible in politics, she acknowledges, but “Virginia is in a better place today than we were before Lead Virginia.”

Local leadership

Like people, communities come in all ages, shapes and sizes. Leadership programs follow suit.

While programs like Lead Virginia focus on statewide issues, smaller programs do much the same on a local level. Take, for example, Smith Mountain Lake Leadership Academy.

Smith Mountain Lake, a fresh-water reservoir in the Roanoke region that was formed when Appalachian Power built the Smith Mountain Dam on the Roanoke River in the early 1960s, is a popular vacation and tourism spot. The 32-square-mile lake spans three counties — Bedford, Franklin and Pittsylvania — and its chamber of commerce has more than 700 business members.

To work across those county lines and the divides that could form between recent arrivals and longtime residents, the regional chamber created a leadership development program in 2020.

Andy Bruns, a former Roanoke regional newspaper publisher for Lee Enterprises Inc., was hired as CEO and president of the chamber soon afterward. He had participated in leadership programs in his former career and says, “Programs like this are extremely valuable for communities. I was so happy when they developed the one here.”

Tuition is $750 and includes monthly half-day sessions for a full year. Participants make site visits — to a local creamery or an alpaca farm, for example — and explore the challenges of a region where million-dollar lakefront properties sprawl alongside aging doublewide trailers.

“Smith Mountain Lake is an extremely wealthy pearl in the middle of a poverty pocket of Western Virginia,” Bruns says. “There’s got to be a way to connect the guys in the $7 million house with people down the road that are food-insecure.”

Classes take on projects to address such issues. “We know we’re not going to fix poverty, though sometimes really good ideas come out of those projects,” Bruns says. “But more importantly, people come to understand that these problems are very complex and take a whole lot of people to solve them.”

He adds, “If we can generate even a handful of people who are better educated about their community and have met the right people in order to engage in the community, we can make a difference.”

First Va. casino opens in Bristol

Virginia’s first casino, the Hard Rock Hotel & Casino Bristol, held the grand opening for its temporary casino space Friday.

“We are excited to open the temporary casino in Bristol,” Hard Rock International Inc. Chief Operating Officer Jon Lucas said in a statement. “Hard Rock’s rich and storied music legacy is a perfect fit for Bristol, the ‘Birthplace of Country Music.’”

The casino’s temporary space in the former Belk store of the Bristol Mall has 30,000 square feet with 870 slots, 21 tables and a sportsbook. Hard Rock Bristol was the first casino to receive a Virginia Lottery Board license, issued on April 27.

The temporary space is expected to create 600 jobs, while the permanent, 90,000-square-foot resort set to open in July 2024 should generate about 1,200 to 1,500 jobs.

The permanent casino will include a 3,200-seat performance venue and a 20,000-person capacity outdoor entertainment venue. The casino will be open 24/7, and the current space also features restaurants: Mr. Lucky’s, Brick’d and the Bristol Bar.

The Hard Rock casino’s local co-developers, Jim McGlothlin, chairman of The United Co., and Par Ventures LLC President Clyde Stacy, were instrumental in changing state gambling laws to allow casinos in economically challenged Virginia cities.

“We are so thankful to reach this significant project milestone, in opening the temporary casino,” McGlothlin and Stacy said in a joint statement. “‘Bristol Casino – Future Home of Hard Rock’ is something of which Bristolians can be very proud.  We are glad that the project is having an immediate impact in boosting Bristol’s economy, by bringing at least 600 new, good-paying jobs to the city.  This is only a start, as the project will generate even more jobs when the permanent casino opens.”

The United Co. Chairman Jim McGlothlin (left) addresses Hard Rock International Inc. COO Jon Lucas at the temporary casino’s grand opening. Photo courtesy Hard Rock International

Three other casinos are preparing to open in Portsmouth, Norfolk and Danville.

The $300 million Rivers Casino Portsmouth is on track to become the first Virginia casino to open a permanent location in January 2023. Rush Street Gaming, the casino’s owner, plans to hire 1,300 permanent employees. Rivers Casino Portsmouth started construction in December 2021, with Virginia Beach-based S.B. Ballard Construction Co. and Philadelphia-based Yates Construction as general contractors.

In Norfolk, the Pamunkey Indian Tribe’s rival HeadWaters Resort & Casino is on schedule to open in 2024 next to Harbor Park, casino spokesperson Jay Smith said in April, adding he doesn’t have a timeline for its construction to start. Norfolk’s city government is pondering allowing the HeadWaters casino to open a temporary facility, which Smith said could help develop customers and allow the city to draw tax revenue sooner. The temporary venue received an OK from city planners in May, but still requires city council approval.

Caesars Entertainment’s Danville resort casino is set to be complete in late 2023. Caesars Virginia named Baltimore-based Whiting-Turner as the general contractor in April.

The Danville resort will have a 500-guestroom hotel, a casino with more than 1,400 slot machines and table games, a Caesars sportsbook and a World Series of Poker-branded poker room. It will also include 40,000 square feet of meeting and convention space and a 2,500-person entertainment venue, along with bars and restaurants.

In September 2021, Caesars upped the price tag on the Danville facility by $100 million to increase the hotel’s size from 300 t0 500 rooms. The project expects to create 900 temporary construction jobs and 1,300 operational jobs.

Va. Lottery Board awards first casino license

The Virginia Lottery Board has issued its first license for a casino in Virginia to Hard Rock Bristol, the board announced Wednesday.

With its permanent casino still on track to open at the former Bristol Mall in July 2024, Hard Rock International Inc. is preparing to open a 30,000-square-foot temporary casino with 870 gaming slots and 21 tables on July 8.

“Since enacted by the 2020 General Assembly, the board’s priority for casino gaming in the commonwealth is that it be conducted with integrity and in a responsible manner,” said Board Chairman Ferhan Hamid in a statement. “Today’s approval reflects the confidence we have in the rigorous and conscientious review conducted by Virginia Lottery staff.”

The 90,000-square-foot permanent facility will include a 3,200-seat performance venue and a 20,000-person capacity outdoor entertainment venue.

Three other casinos are also in the process of opening in Norfolk, Portsmouth and Danville. Richmond voters initially voted down a casino referendum on the November 2021 ballot but may get to vote again in the future.

Developers of the $500 million HeadWaters Resort & Casino on the Elizabeth River in Norfolk are asking the City Council for permission to build a temporary casino, which would operate at Harbor Park, where Norfolk’s minor league baseball team plays. It would be in the space where there is currently a boxing center on the first floor and a restaurant on the second floor and would be about 31, 572 square feet. The Norfolk Planning Commission will review the proposal at a public hearing Thursday. A permanent casino is planned for next door.

“The Virginia Lottery has worked diligently for two years to build the appropriate regulatory structure for casino gaming,” said Acting Executive Director Kelly T. Gee. “I am proud of the tireless work by our Gaming Compliance Department and our legal counsel for conducting the necessary investigative work to assist the board in its decision. There are still many steps to the finish line, but there is no doubt that this is an exciting time.”

Hard Rock has hired about 100 employees so far, with the bulk of them due to start within 30 to 45 days of the opening of the temporary casino, a spokesperson said in early April. In February, the casino named Allie Evangelista its president. 

“We are excited by the Virginia Lottery Board’s action today granting a license to open Virginia’s first casino in Bristol subject to the completion of outstanding operational activities,” said Jon Lucas, chief operating officer of Hard Rock International, in a statement. “We appreciate the Virginia Lottery’s assistance and diligence in working closely with our team over many months to reach today’s important milestone for Bristol, Southwest Virginia and the commonwealth.”

 

Bristol temporary casino to open July 8

Hard Rock International Inc. will open its temporary casino in Bristol July 8, the company announced Thursday.

The 30,000-square-foot temporary full-service casino featuring 900 gaming slots and 20 tables for gaming operations will open at 500 Gate City Highway, the former Bristol Mall. It is expected to generate 600 jobs.

In February, the casino named Allie Evangelista its president.

“We are excited to open the casino, and welcome guests,” said Jon Lucas, chief operating officer of Hard Rock International, in a statement. “As Virginia’s first casino, ‘Bristol Casino – Future Home of Hard Rock’ will be a wonderful addition to the Hard Rock global portfolio of dining, hotel and entertainment properties.”

The permanent casino remains on track to open in July 2024, two years after the opening of the temporary casino, a spokesperson said. The 90,000-square-foot permanent facility will include a 3,200-seat performance venue and a 20,000-person capacity outdoor entertainment venue.

Hard Rock has hired about 100 employees so far, with the bulk of them due to start within 3o to 45 days of the opening of the temporary casino, a spokesperson said. More local hiring events are planned, including two this week.