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Downtown Suffolk unveils new branding
The Suffolk Economic Development Department on Wednesday unveiled new Downtown Suffolk branding. Downtown District businesses will have access to the logo and other marketing tools developed by advertising agency BrandFirst. There are also logos available with a “We’re Open” tagline. The new branding and tagline are part of Suffolk’s Downtown Master Plan, which also includes [&hell[...]
Online education provider K12 Inc. rolls out new brand name
Herndon-based online education provider K12 Inc. announced Wednesday plans to change its brand name to Stride Inc., effective Dec. 16. “A great education doesn’t stop at high school graduation,” Stride CEO and Chairman Nate Davis said in a statement. “The Stride brand recognizes that, as a company, we are no longer limited by the boundaries […]
McLean defense contractor announces brand name change
McLean-based defense contractor E3/Sentinel LLC announced Monday it will operate under a new brand name, Avantus Federal. “This is a significant milestone for our organization and highlights our capabilities, our growth and our commitment to both our clients and our employees,” Avantus Federal CEO Andy Maner said in a statement. “Our unification to Avantus Federal […]
Washington Redskins will retire name, logo
After nearly 88 years, the Ashburn-based Washington Redskins announced Monday morning that it will retire the Redskins name and logo after weeks of discussion over what many see as a discriminatory and derogatory name against Native Americans. A new team name has not been announced. Monday’s announcement comes after a July 3 statement saying it […]
McLean-based Mars Inc. to change Uncle Ben’s rice brand
After weeks of racial inequity protests and the removals of Confederate monuments across the United States, McLean-based global food product manufacturer Mars Inc. announced Wednesday it is “evaluating all possibilities” for changing the branding on its Uncle Ben’s rice products. Uncle Ben’s has been branded with an image of a black man since 1946, according […]
Truist’s new branding reflects BB&T and SunTrust merger
Truist Financial Corp. has unveiled a new logo and other branding following the completion of the December 2019 merger of Branch Banking and Trust Co. (BB&T) and SunTrust Banks Inc. “Our visual brand identity speaks to the importance of human touch and dynamic technology in delivering trusted solutions to our clients,” Dontá Wilson, chief digital […]
