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Deltek announces new chief marketing officer
Herndon-based software company and federal contractor Deltek announced Wednesday that it has appointed Dan Barnhardt as its chief marketing officer. “Dan’s creative and strategic approach to marketing will be instrumental as we sharpen Deltek’s voice and modernize how we engage in the market,” Deltek President and CEO Bob Hughes said in a statement. Barnhardt succeeds […]
Woods Rogers returns to original name
Call it a strategy of going back to the future — the merged Woods Rogers Vandeventer Black law firm is shortening its name back to its original appellation of Woods Rogers, executives announced Monday. In 2022, Roanoke-based Woods Rogers merged with Vandeventer Black in Norfolk, creating the state’s fifth largest law firm, with more than […]
VCU revives Atlanta’s Creative Circus ad school
Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University’s purchase of the Creative Circus. VCU acquired Creative Circus’ branding and intellectual assets from Texas-based Ancora Education for $75,000. The potential bottom line wasn’t the sole motivator behind Virginia Commo[...]
CNSI-Kepro rebrands as Acentra Health
The health services tech company that formed from last year’s merger of McLean-based health care IT provider CNSI and Nashville, Tennessee-based health care management tech company Kepro is now branding itself as Acentra Health. The company announced the rebranding Tuesday. “Our new company name and brand represent a new era and a transformational new company,” […]
DISYS and acquired company rebrand as Dexian
McLean-based staffing firm Digital Intelligence Systems LLC (DISYS) and Florida-based Signature Consultants LLC have rebranded their combined company as Dexian, DISYS announced Monday. DISYS first announced its acquisition agreement with Signature Consultants in April 2021. The new company has a combined revenue of more than $1.3 billion and almost 12,000 employees across more than 70 offices, [&[...]
Sentara Healthcare rebrands as Sentara Health
Sentara Healthcare is rebranding as Sentara Health, the Norfolk-based health system announced Thursday. Additionally, in its health insurance division, Sentara will retire Sentara Health Plans’ subsidiary brands, Optima Health and Virginia Premier, unifying them under the Sentara Health Plans brand by the end of the year. “It is an exciting day for all of us […]
Thalhimer rebrands property management division
Cushman & Wakefield | Thalhimer is rebranding its residential property management division from Residential Property Services to Thalhimer Multifamily (TMF), the real estate firm announced Thursday. TMF is Thalhimer’s largest operating group, employing more than 200 people and managing more than 9,100 multifamily units across Virginia and North Carolina. “Our firm’s strategic[...]
Va. ABC hires chief digital and branding officer
The Virginia Alcoholic Beverage Control Authority has named Vida Williams as its first chief digital and branding officer, the authority announced Thursday. Williams will guide the state ABC’s digital and web operations, communications and education with prevention teams, and support e-commerce initiatives. She started at the end of July. “Virginia ABC is committed to its […]
The Breeden Co. names brand and development manager
The Breeden Co. has named Richard George its brand and development manager, the Virginia Beach company announced June 6. George will be responsible for maintaining brand integrity across all corporate and divisional marketing initiatives and communications, but will also oversee business functions including communication channels, product development and market research, Breeden wrote in a news [&[...]
GMU’s Arlington campus renamed ‘Mason Square’
George Mason University’s Arlington campus is being renamed Mason Square. The university announced the rebranding Thursday, also naming its new $168 million technology-forward building designed to support digital innovation and collaboration and serve as the anchor for the Rosslyn-Ballston’s developing innovation district. The 345,000-square-foot Fuse at Mason Square will be a LEED Pla[...]
Custom Ink acquires corporate swag platform
Fairfax County-based online custom apparel company CustomInk LLC announced Monday that it had acquired New York City-based Swag.com, a platform for corporate swag and gifting. Financial terms of the transaction were not disclosed. “With Swag.com, we’ll help organizers and organizations meet the really important need of sustaining a sense of connection and community no matter […]
Washington Football Team taps NYC marketing agency for rebrand
The Ashburn-based Washington Football Team announced Monday it has tapped New York City-based marketing agency Code and Theory as its agency partner while it continues its rebranding process and selects a new permanent team name. With a branding partner selected, the team says this “kicks off the next phase of the team’s rebranding process, and […]
