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Banks, credit unions revisit in-person banking strategies

A former Village Bank branch in Chesterfield County is now a Dunkin’ doughnuts and coffee shop, complete with a drive-thru. Roanoke’s former First National Bank building has found new life as a 54-room boutique hotel. In Hampton, the former Bank of Hampton Roads building is a doggy day care.

It’s true that bank customers do a lot of their business digitally these days, so there’s less need for branches and in-person banking. According to American Banker, the country’s top five banks closed 492 branches nationally between July 2023 and June 30, 2024, continuing a trend from the past several years.

Wells Fargo closed multiple branches in Virginia in 2023 and 2024 as part of a national shutdown of 85 branch offices, and Bank of America’s total number of branches in Virginia has declined from 130 a decade ago to 100 as of December 2024.

But that’s not the whole story.

Chartway Credit Union opened a new branch in Norfolk’s East Beach neighborhood in December 2024, responding to community growth. Photo courtesy Chartway Credit Union

For some banks and credit unions, it makes sense to maintain branch offices — or even open more. Bruce Whitehurst, president and CEO of the Virginia Bankers Association and the Mid-Atlantic Bankers Association, has been hearing “the branch is dead” since the 1990s.

Virginia was “on the front end of nationwide, interstate banking and branching, and also e-commerce, [with] the first couple of internet-only banks,” he says. “There were some who were saying, ‘The branch is dead. We’re not going to have branches in the future.’” And yet, even as the total number of branches has declined, “you have other banks that are very proactively increasing the branch footprint. It really boils down to each bank’s strategy.”

Sometimes financial institutions move or renovate branches, responding to changes in customer needs. Bank of America has invested $76 million over the past five years in relocating and renovating branches in the commonwealth.

“There’s a low, medium and high scope,” explains Nick Koumentakos, consumer banking regional executive for Bank of America. His territory includes Virginia, where all 100 branches have received renovations in the past three years. “Some of them we’ve completely … gutted the entire place and built it back out to have enclosed offices, to reposition where the service line is, to create more space for our clients.”

And in some cases, Bank of America has removed drive-thrus from its branches. “We were less able to help people effectively inside, and most people are handling the transactions that they could do through the drive-thrus digitally,” Koumentakos says. “We’ve scaled it down over the last few years.”

Different blueprints

Executives at Richmond-based Atlantic Union Bank also have given the subject of branch locations a lot of thought, especially after its $507 million purchase of Danville-based American National Bank and Trust in April 2024 and the bank’s expected closing this year on Maryland’s Sandy Spring Bank.

As of December 2024, Atlantic Union has 129 branch locations across Virginia and North Carolina, and its pending $1.6 billion purchase of Sandy Spring will greatly expand Atlantic Union’s reach into Northern Virginia, Washington, D.C., and Maryland. That calls for different strategies.

After completing its buy of American National, Atlantic Union consolidated six American National branches and closed one of its own branches in Virginia and North Carolina because the two banks had overlapping offices in those localities, sometimes within sight of each other. But for Sandy Spring’s territory, the plan is to open three new branches, including one in Prince William County, and keep existing locations open, at least for now.

“American National Bank … had a backlog of branches that they had intended to close, and that’s mostly what we closed,” explains Shawn O’Brien, Atlantic Union’s consumer and business banking group executive. “But we try and take a pretty conservative approach when we acquire a bank because we don’t know their markets all that well. So, we don’t want to be in a position where we make a mistake, close a branch and then can’t serve a bunch of customers for one reason or another.”

Regarding Sandy Spring, O’Brien notes that Atlantic Union already has some branches in Northern Virginia, but no real presence in D.C. or Maryland, which make up the bulk of Sandy Spring’s territory. “To us, these are all new markets, and we’ll want to really learn the market. There’s different traffic patterns, there’s different customer types,” he says. “We’ll want to sit with that for a year at least to kind of understand what that looks like.”

Atlantic Union CEO John Asbury adds that there will be no branch-based Sandy Spring employees laid off after the acquisition closes by the third quarter of 2025.

“It’s very little overlap, and we can absorb them in the normal course through the broader network,” he says. “We’re super-excited, by the way, because we’re pretty thin in Northern Virginia, and they deliver a very good branch network in Northern Virginia, and then they’re expansive throughout Maryland. They’re kind of the Maryland version of us.”

In Atlantic Union’s home base of Richmond, the bank opened two branch offices in 2021, responding to market changes.

The bank’s Three Chopt Road branch in Richmond’s West End replaced a semi-hidden location on the back side of a nearby shopping center and now is a more prominent stand-alone structure. In the city’s hot Scott’s Addition neighborhood, Atlantic Union has a small branch amid the restaurants and breweries.

Matt Joyce, senior branch manager at the Three Chopt location, says there’s much more foot traffic at the new freestanding branch. Especially following the COVID-19 pandemic, customers appreciate its drive-thru capacity, which the old Three Chopt location lacked. Unlike older branches, the new one has fewer tellers and more individual offices for longer conversations, although they’re built with glass walls, creating a sense of openness.

Newer Atlantic Union branches are adapted toward modern banking needs, as more people use mobile apps or online banking to transfer funds, deposit checks or accomplish other financial tasks. When people come to the bank in person, they are more likely to have an appointment to discuss a loan or apply for a mortgage. Retail businesses that deposit cash daily or need coins also come to Joyce’s branch, he says.

“This is my opinion, but I don’t believe the branch is going to go away,” Joyce says. “The digital platforms are great until something goes wrong, or you need to build a relationship with somebody.”

And those conversations may start at the branch office and continue via Zoom, Microsoft Teams or phone, adds Joyce, who started his banking career 15 years ago. Also, there are still people — generally older customers — who come to the bank to cash and deposit personal checks, as well as workers at Joyce’s branch who field calls about potential fraud or phishing scams after customers receive suspicious emails or texts. And plenty of people stop by to have hot tea or coffee in the bank’s waiting area before doing their banking business.

“I think we’re also in a day and age where, even though things have become easier doing them online or digitally, people still miss the human interaction,” Joyce says.

League of Southeastern Credit Unions President Samantha Beeler says East Coast credit unions are still opening branches, often driven by customer demand. Photo by Will Schermerhorn

Credit unions’ priorities

Credit unions also have reasons behind opening new branches and keeping others open. Virginia Beach-headquartered Chartway Credit Union is one of the state’s largest credit unions, with more than 230,000 members in Texas, Utah and Virginia and $2.7 billion in total assets. In December 2024, Chartway opened a new branch office in Norfolk, and was set to open another location in Virginia Beach in January.

“We have data that suggests that about 50% of individuals want branches within 10 minutes of where they live,” says Chartway President and CEO Brian Schools. “So, we look at the geographic growth areas. We also look at our current membership. There are some consolidations, even within our growth. Sometimes we relocate a branch because maybe the traffic patterns have shifted.”

In certain parts of the commonwealth, property costs can enter into the equation of where to locate branches, especially in pricey Northern Virginia and Richmond neighborhoods.

However, Bank of America’s Koumentakos says land values are never his bank’s top priority when choosing whether to close, keep open or build a branch office. “It’s not done from the position of, ‘Hey, let’s make a quick dollar on the real estate.’ It’s, rather, what’s going to serve our clients and make sense for us.”

Property costs are one of several factors that Chartway takes into consideration with branch locations, Schools says, given that the credit union answers to its members. “We have to be very, very diligent,” he notes. “We look at the growth and the expected growth in those areas to ensure that the return [on investment] is there.”

In Norfolk’s East Beach community, Chartway’s new branch fulfills a need in “a very vibrant and growing area not far from the airport,” Schools explains. “It is about 15 minutes from our closest branch, and we felt there was an area that maybe we were not serving as adequately as we could.”

As a new branch, it functions a bit differently than an older one, he points out, with “some self-service capabilities,” but also offering staffers to assist as needed. The credit union also has introduced interactive teller machines, or ITMs, at some drive-thru branches. “Technology and branches aren’t mutually exclusive,” Schools says.

Chartway’s branch philosophy is pretty similar to other credit unions’, says Samantha Beeler, president of the League of Southeastern Credit Unions, which the Virginia Credit Union League joined in November 2024. West Coast credit unions sometimes close branches, but that trend has not taken off on the East Coast, she says.

“How we use our profits might mean instead of us giving a greater return to shareholders,” as commercial banks would do, “our motivation is to give [profits] back to the members,” Beeler says. “It might mean the members say, ‘Hey, we need new technology, or we need more access on XYZ corridor,’ and we’re finding a pretty big trend of abandoned bank branches that we can buy up.”

Self-service kiosks are popular with members, but so are ATMs and in-person conversations, Beeler says, requiring an expansive approach. “There’s still demand for all of it. We’re still adding branches.”


Virginia 500 Spotlight: Tyrone Noel

MY ADVICE FOR NEW COLLEGE GRADS: Dream big. You can only reach your full potential if you stretch yourself. Also, embrace failure, and learn from it.

A MOVIE THAT MADE AN IMPACT ON ME: “Moneyball.” Why? It takes courage to act.

IF I HAD A TIME MACHINE, I’D MEET: Martin Luther King Jr. I’m [intrigued] by his ability to be calm … during very intense and stressful times.

INTERESTING PLACE I’VE TRAVELED: The Road to Hana in Maui.

ONE THING I’D CHANGE ABOUT VIRGINIA: The tax code. I would like to see more businesses and people migrate to our wonderful state.

DID YOU KNOW? A point guard for Courtland High School’s basketball team in his native Spotsylvania County, Noel made the game-winning shot in a 1999 regional semifinal against Prince William County’s Garfield High School. Noel also started as a wide receiver and defensive back on his high school football team and was a cornerback on Randolph-Macon College’s team.

2025 Virginia Black Business Leaders Awards: Mark Johnson

Johnson’s perhaps best known as a community leader in Hampton Roads. In 2011, he started work with SunTrust, after 17 years with the United Way, and in 2019, SunTrust and BB&T merged, creating Truist. In 2023, he was promoted to his current post, helping fund nonprofit community organizations. In 2022, he was honored at the UNCF Mayors’ Masked Ball in Hampton for his service to the community.

MY MOST MEANINGFUL JOB: I have dedicated the majority of my career to community development, beginning with my service to United Way. This experience allowed me to cultivate leadership skills and build strategic partnerships, ultimately leading to my current role.

WHOSE FOOTSTEPS I’M FOLLOWING: It has been a true honor to follow in my father’s footsteps, as he dedicated most of his career to serving as a community development banker, inspiring me to carry forward his legacy of impact and service.

HOW I GIVE BACK: As an executive leader, I see my role as an opportunity to educate, empower and equip the next generation with the knowledge and tools to shape the future. This commitment extends to serving on local nonprofit boards and supporting small businesses.

MOST MEANINGFUL AWARD: I have been incredibly honored to receive numerous awards throughout my career, but one that stands out is the Wall of Distinction award. This prestigious recognition from my high school celebrates alumni for their outstanding accomplishments in athletics, academics and professional success. Being included among such remarkable individuals is very humbling.

2025 Virginia Black Business Leaders Awards: Clyde Clark Jr.

In addition to serving in Blue Ridge Bank’s middle market banking group, Clark is assistant treasurer of the Virginia Maritime Association board, board chair of the Urban League of Hampton Roads and past chair of the Chesapeake Economic Development Authority. Clark has worked in community banks for more than 30 years.

FIRST JOB: Bagger/cashier at Kroger in 1985

MOST MEANINGFUL JOB: I have essentially had the same job for the past 30 years in banking as a relationship manager in the commercial banking space. I have had the privilege to work for some large and small banking institutions and have enjoyed working at these companies over the years. I have enjoyed helping companies grow and achieve success.

WHY I CHOSE MY PROFESSION: My father was interested in banking when he finished school but ended up getting a job in education, as the climate was different back in the 1960s. He pushed me to get into the finance field and learn commercial banking.

MOST MEANINGFUL AWARD: Was awarded Father of the Year by my church, First Baptist Church on Bute Street in Norfolk. I was honored to be recognized by my church for being a good father and setting an example for my two kids.

WHAT I’VE LEARNED: Persevere and not be afraid to take risks, and seek new opportunities for growth and to meet people. Always be open to learning.

TV SHOWS I’D RECOMMEND: “Your Honor” on Netflix for the action and suspense, and the “Power” series on Starz for the action and the drama

2025 Virginia Black Business Leaders Awards: Melissa Cade

Cade was promoted to her current role in January 2024, after 24 years with the credit union as director of its call center, director of retail, regional president of branches and senior vice president of product and innovation. She now oversees Chartway’s branch and member care teams, as well as the credit union’s multicultural initiatives.

FIRST JOB: My first job in high school was at McDonald’s. My first professional role was as a relationship banker with Bank of America.

WHY I CHOSE MY PROFESSION: I’m passionate about creating meaningful, people-centered financial solutions. Early in my career, I saw how connecting people with the right solution changed their lives. It inspired me to pursue a leadership role to drive these experiences on a large scale by combining my strategic thinking, empathy and leadership skills to build a system that truly enhances lives.

HOW I GIVE BACK: I participate in leadership programs at Chartway and the African American Credit Union Coalition, offering guidance on career development to emerging leaders. I also serve on the Chartway Promise Foundation Board. Seeing individuals gain confidence and achieve their goals is incredibly rewarding and aligns with my commitment to building a better future.

BOOK I’D RECOMMEND: “Everything is Figureoutable,” by Marie Forleo resonates with me. It reminds me that every problem has a solution if approached with resilience, creativity and collaboration, and inspires me to roll up my sleeves, engage others and tackle complex problems with determination and an open mind.

FAVORITE PLACE I’VE TRAVELED: The beautiful province of Bali in Indonesia! The beaches were stunning and the landscapes colorful and lush.

CFPB sues Capital One, claiming bank avoided paying $2B in interest

The Consumer Financial Protection Bureau has sued Capital One and its McLean holding company, Capital One Financial, alleging the companies cheated millions of consumers out of more than $2 billion in interest payments, the federal agency announced Tuesday.

Capital One, the CFPB alleges, promised customers that its flagship 360 Savings account provided one of the nation’s “best” and “highest” interest rates, but the bank froze the interest rate at a low level while rates rose nationwide.

Specifically, the CFPB alleges that Capital One misled consumers about “high interest” accounts, claiming Capital One Financial illegally deceived consumers and that Capital One N.A. — a national bank and wholly owned subsidiary of Capital One Financial — violated the Truth in Savings Act by falsely representing the 360 Savings accounts as providing a variable interest rate that was “one of the nation’s” “top,” “best” and “highest” and that customers would earn much more interest than with the average savings account.

Second, the CFPB alleges that Capital One “kept consumers in the dark to maintain a two-tier system,” misrepresenting to existing customers that its 360 Savings accounts would be the bank’s only high-interest savings product, despite introducing the newer 360 Performance Savings account, which had the same terms, conditions and features but a higher interest rate than 360 Savings.

While attracting new customers with 360 Performance Savings accounts and not paying existing 360 Savings customers the higher interest income they were promised, Capital One avoided paying customers more than $2 billion, the CFPB claims.

In response, Capital One noted the timing of the federal lawsuit, which comes less than a week before President-elect Donald Trump takes office Jan. 20, with new leadership and focuses at CFPB expected.

“We are deeply disappointed to see the CFPB continue its recent pattern of filing eleventh-hour lawsuits ahead of a change in administration,” the company said in a statement. “We strongly disagree with their claims and will vigorously defend ourselves in court.”

In November 2024, Elon Musk wrote in a post on the social media platform X, formerly Twitter, “Delete CFPB. There are too many duplicate regulatory agencies.” Owner of X and Tesla, Musk is one of two co-leaders of Trump’s Department of Government Efficiency.

“Capital One is proud of its unique and industry-leading 360 suite of banking products,” the Capital One statement continued, “all of which offer great rates, carry no fees and no minimums, and have always been available in just minutes to all new and existing customers without any of the usual industry restrictions.”

CFPB Director Rohit Chopra said in a statement: “The CFPB is suing Capital One for cheating families out of billions of dollars on their savings account. Banks should not be baiting people with promises they can’t live up to.”

Capital One disclosed the CFPB investigation in an October 2024 filing.

Details of the allegations

In 2012, Capital One acquired online bank ING Direct USA for $6.3 billion in cash and approximately 54 million Capital One shares. The acquisition included its savings account product ING Direct, which, according to the CFPB, was known for having higher-than-average interest rates. In 2013, Capital One rebranded the product as 360 Savings and began offering it to the general public.

When Capital One launched 360 Performance Savings in September 2019, the company set the product’s interest rate at 1.90%, while the 360 Savings product’s interest rate was 1%, according to the CFPB complaint. Between late 2019 and late 2020, Capital One dropped the 360 Performance Savings rate to 0.40% and the 360 Savings rate to 0.30%.

From December 2020 to at least August 2024, Capital One froze the 360 Savings account rate at 0.30%, according to the CFPB, but began increasing the 360 Performance Savings account rate in early 2022. The interest rate for the latter product increased from 0.4% in April 2022 to 3.3% in January 2023 and then 4.35% in January 2024, according to the CFPB news release.

Related to the second allegation, the CFPB claims that Capital One obscured that the 360 Performance Savings accounts existed as a separate product with a higher rate from 360 Savings accountholders, by eliminating nearly all references to the 360 Savings account product on its website and replacing them with references to the 360 Performance Savings account product and forbidding employees from proactively telling 360 Savings accountholders about 360 Performance Savings accounts.

In the provided statement, a Capital One spokesperson said, “Our flagship 360 Performance Savings product was marketed widely, including on national television, with the simplest and most transparent terms in the industry. It’s why we’ve been ranked No. 1 by JD Power in Overall Customer Satisfaction among all national banks for five years in a row.”

According to a news release, “The CFPB seeks to stop Capital One’s unlawful conduct, provide redress for harmed consumers and impose civil money penalties, which would be paid into the CFPB’s victims relief fund.”

The CFPB filed a demand for jury trial with its complaint filed Tuesday in the U.S. District Court for the Eastern District of Virginia.

Additional context

Capital One 360 Savings accountholders filed a class action lawsuit against Capital One in the same court in July 2023, and claims were consolidated in June 2024, according to Forbes. A jury trial is scheduled for July, although Capital One has filed to dismiss the complaint.

Capital One has proposed acquiring Discover Financial Services for $35.3 billion, and the acquisition is pending stockholders’ votes.

Jaret Seiberg, an analyst with TD Cowen’s Washington Research Group, wrote in a policy note, “The CFPB today sued Capital One for failing to maintain a higher interest rate on its 360 Savings accounts. This dispute was well known. We do not see it impacting the Discover acquisition.”

As of 12:16 p.m., Capital One shares were trading for $181.94, up from $182.45 at market open.

Capital One Financial, along with its subsidiaries, had $353.6 billion in deposits and $486.4 billion in total assets as of Sept. 30, 2024.

The First 100 Days: What to Expect

In anticipation of a new president taking office, BridgeTower Media spoke with experts across several industries — agriculture, banking and finance, energy, health care and manufacturing — to explore how the incoming Trump administration might affect those industries.

The stories in this feature provide expert insights into what organizations can expect as a new administration takes office, with the obvious caveat that campaign talking points do not always translate into legislative action.

Agriculture:

Farm Bill, industry growth among agricultural leaders’ priorities in 2025

Banking & finance:

Banking and finance experts optimistic but cautious regarding new administration’s impact

Health care:

Health care sector gears up for the second Trump administration

Energy:

‘Drill, baby, drill’ mantra ignites optimism for energy industry

Domestic manufacturing:

MADE IN THE USA: What a Trump presidency could mean for domestic manufacturing

 

Banking and finance experts optimistic but cautious regarding new administration’s impact 

The banking and finance industry could see gains under the incoming federal administration, those in the field say, with President-elect Donald Trump’s proposed plans of a lower-interest-rate environment coupled with lighter regulatory oversight on the horizon.   

They also note, however, that many proposals may never come to fruition or take some time before their impacts are felt. And others may just be bad for business.   

Managers at Canandaigua National Bank & Trust in the Rochester/Finger Lakes region of New York said the new administration could bode well for businesses.   

Brendon Crossing

“Trump’s policies should help businesses in general,” said Brendon Crossing, senior vice president and group manager for the commercial services team at CNB.   

Both he and Kevin DiGiacomo, also a senior VP and group manager for the commercial services team at CNB, expect some benefits, but they noted it may take time for the changes to be enacted.   

Heading into the election, some business owners were hesitant and even paused projects because of high interest and construction rates, Crossing explained, although CNB has continued to see robust loan demand in the local ecosystem.   

There has been some relief since the election, with interest rates trending downward, he noted, which should positively impact the commercial sector moving forward.   

“I’d expect increased demand (in lending) as the rates trend downward,” Crossing said.   

DiGiacomo added that the first few months of the new administration will likely be more talk about what it would like to accomplish rather than action, since some changes require Congressional approval.   

Kevin DiGiacomo

Like his colleague, DiGiacomo sees Trump’s plans to lower corporate taxes and deregulate banks as positives for businesses.  

In the meantime, he advises clients to be flexible and nimble with their plans.  

“React accordingly and be ready to move when we see where the policies are going,” DiGiacomo said.   

Mary Ann Scully, dean of the Sellinger School of Business at Loyola University of Maryland in Baltimore, said there are many unknowns at this point as to what policies will be implemented under the new administration.   

Mary Ann Scully

As a business dean and former banker — Scully co-founded Baltimore-based Howard Bank and served as its chairperson and CEO until the bank was sold in 2022 — the two areas she is most interested in from a banking and finance perspective are tax and regulation policies.  

Extending the provisions in the 2017 Tax Cuts and Jobs Act (TCJA) — which are set to expire at the end of 2025 — would help create a stable environment at the onset, she said.   

“In the very short term, tax cuts are almost always good for business,” Scully said, but noted that tax cuts in an environment where there is already a steep budget deficit could lead to medium- to long-term problems, including adding to the deficit or a weaker U.S. dollar.   

Deregulation could also be a good thing for banks, she said, adding that it could increase mergers and acquisition activity, which is an area that has been constrained the past few years.   

More indirectly to the sector, but areas she is also watching, include proposed tariff increases and deportation plans.   

Scully has some concerns about Trump’s tariff proposals, noting they could have ramifications in terms of the cost of goods purchased.   

As a result, importers may feel some pressure to raise their prices, which could then impact inflation, she explained.   

On the deportation side, Scully sees additional challenges, particularly for the agriculture and construction industries who are concerned about losing their workforce.  

While nothing has been decided yet, Scully said she wouldn’t be surprised if some of the incoming administration’s proposals came to fruition swiftly, given the Republican majority at the federal level of government.   

“There is a strong probability that things may happen more quickly than we anticipate,” she said, adding that a good indicator of how unified the Republicans are will be seen during the cabinet appointment process.   

While it all plays out, Scully advises small- to mid-sized businesses to focus on risk management, continue to develop good products and services, take care of their customers and treat their employees well.   

“Stay the course,” she said.   

J.P. Morgan Private Bank — the global private banking division of JPMorgan Chase & Co. — shared its 2025 economic outlook, which includes a section on understanding the impacts of the 2024 U.S. election.   

The outlook notes that deregulation, increased M&A activity, a focus on domestic economic outcomes and the slim chance of lower corporate tax rates provides the bull case.   

Additionally, the immediate market reaction to the U.S. election results showed that investors are favoring the U.S. over the rest of the world, along with small-cap stocks and regional banks.  

“However, pro-growth initiatives could also lead to higher inflation and wider budget deficits,” according to the outlook. 

Jess LeDonne

Jess LeDonne is director of policy and legislative affairs at The Bonadio Group, a national accounting and advisory firm based in Monroe County, New York, with additional locations across New York and in Maryland, Vermont, Virginia and Texas.  

She said with the results of the 2024 elections now in, organizations are left wondering what a Republican administration will mean for their businesses.  

Patience and preparation are key, she said, noting businesses should not be too reactionary, given that we are in a “wait and see” period.   

LeDonne said it’s hard to give a thumbs up or down on the incoming administration’s proposals, noting there are some that are advantageous for businesses and some that are less so.  

They are, however, proposals at this point and even if they do go before Congress, the Republicans only have a slim margin in both houses so getting them through may be more challenging than some expect, LeDonne noted.   

“What they want to do may not be as grand as what they have been promising,” she said.   

That said, the incoming administration’s proposals, if enacted, will likely have day-to-day impacts on businesses, LeDonne added.   

One area that could impact businesses is regulatory and compliance changes, with the incoming Republican administration expected to prioritize deregulation across the financial sector, aiming to reduce compliance burdens and stimulate economic growth.   

Tax policy changes are likely to focus on reducing rates and extending provisions favorable to the financial sector, another plus for businesses, she noted.   

LeDonne said, however, that the Republican-led Congress may have a goal of keeping inflation at bay, which could continue the trend of higher interest rates.   

Additionally, there could be some challenges with the cost of doing everything the incoming administration wants to do, especially when it comes to tax cuts, she said, noting it could lead to a deficit on a trajectory that is not sustainable.   

“The proposals come with a huge price tag,” she said.   

Another area LeDonne is watching is the impact on businesses of the tariff increases Trump has proposed, especially since it is an area where the president-elect may have more unilateral power to make decisions versus other policies.   

She believes it’s important to look at a company’s supply chain and where they are sourcing from, noting companies could see a big cost increase in those imports if the proposed tariff increases are enacted.   

LeDonne also advises businesses to keep an eye on changes to the corporate tax rate — which should be lowered under the new administration’s proposals — and plan accordingly.  

Additionally, businesses should look at federal programs they may be using when it comes to research and development efforts and energy credits that they have received through the Inflation Reduction Act and be aware that they may sunset or even be eliminated by the incoming administration.   

“These could be on the chopping block in order to pay for other tax cuts,” she said.  

Andrea Deckert is a staff reporter for the Rochester Business Journal. Contact her at [email protected] / (585) 653-4021. 

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Capital One, Discover clear hurdles for $35.3B megadeal

Announced in February, McLean-based Capital One Financial’s proposed $35.3 billion acquisition of Discover Financial Services is moving forward, with stockholders’ votes scheduled early next year, the credit card giants announced this week.

Capital One also announced Thursday it received approval from the Office of the Delaware State Bank Commissioner on Wednesday to complete the purchase of Discover Financial Services and its subsidiary, Discover Bank, a Delaware-chartered bank. On Tuesday, both companies said special stockholders’ meetings are scheduled Feb. 18, 2025, to allow holders of Discover and Capital One common stock to vote at their company’s respective meeting to approve the deal.

According to Thursday’s news release, Capital One expects the transaction to close in early 2025, pending approval by both banks’ stockholders and approval by the Federal Reserve Board of Governors.

The all-stock acquisition, Capital One’s largest ever purchase, has been under regulatory scrutiny. Two Capital One cardholders filed a federal class action lawsuit against Discover and Capital One in July, claiming the megadeal would violate antitrust law, but the case was paused in October, pending further action by the U.S. District Court for the Eastern District of Virginia. In July, Capital One committed to spend $265 billion over five years to lending, philanthropy and investment if the deal goes through.

New York Attorney General Letitia James also launched an investigation to determine whether the acquisition violates the state’s antitrust laws, and in October, she asked a state judge to subpoena Capital One for documents she said she needed for her probe, Reuters reported. However, following President-elect Donald Trump’s victory in November, shares of Discover and Capital One jumped, as investors appeared to have greater faith that the deal would go through under his administration.

A Fortune Global 500 company, Capital One had $353.6 billion in deposits and $486.4 billion in total assets as of Sept. 30.

VACUL to merge with regional credit union group Jan. 1

Members of the Virginia Credit Union League and the League of Southeastern Credit Unions & Affiliates voted Thursday to approve the Virginia league’s consolidation with the regional organization. The merger will be in effect Jan. 1, 2025, the two organizations announced Friday.

“Thanks to the support of the membership, we are embracing a powerful opportunity to strengthen credit union engagement and our collective advocacy impact,” Jeff Bentley, VACUL board chair and president and CEO of Northwest Federal Credit Union, said in a statement. “We are now positioned to provide more customized services, innovative solutions and a stronger voice for our members.”

Announced in September, the consolidated group will represent 386 credit unions and 31.5 million members in Alabama, Florida, Georgia and Virginia.

LSCU President Samantha Beeler will lead the association, and the combined service corporation would be led by Steve Willis, president of Leverage, which encompasses 12 companies and more than 30 partnerships in the credit union industry. Beeler and Willis were named in April as dual executive leaders of LSCU, which represents nearly 300 credit union members with almost $200 billion in assets and 12.4 million members.

“We are elated to bring together the best of both legacy organizations to provide greater value for our members and the communities they serve,” Beeler said. “Together, we will be a powerful voice and resource in supporting and growing credit unions across our expanded region.”