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CoStar Group moving global HQ to Arlington

UPDATED: Feb. 16, 10 a.m.

CoStar Group, which already has a major presence in Richmond, will invest $20 million to move its global corporate headquarters from Washington, D.C., to Arlington County’s Rosslyn area, Virginia Gov. Glenn Youngkin announced Tuesday.

Known for its online real estate marketplaces Apartments.com and Homes.com, the real estate analytics and data company also purchased the 560,000-square-foot Central Place Tower building at 1201 Wilson Boulevard from Bethesda, Maryland-based JBG Smith Properties and Newark, New Jersey-based PGIM Real Estate. CoStar paid $339 million for the property, according to a report from Bisnow based on CoStar’s own commercial real estate data.

About 500 corporate office employees will be relocated from downtown D.C. to Arlington, and CoStar plans to add 150 jobs at the new headquarters, where it expects to occupy 150,000 square feet in late 2024.

“The financially strategic acquisition of this building will provide the perfect home for the more than 500 employees at our current headquarters. We’re incredibly thankful for our 14 years calling Washington, D.C., home, and we will continue to be a part of this community even as we move across the river to Arlington County,” CoStar founder and CEO Andy Florance said in a statement.

In making the announcement, Youngkin said, “Virginia’s a great choice for a new corporate headquarters location, and we are excited that CoStar Group, a leading provider of online real estate marketplaces, information, and analytics in the property markets, sees the economic advantage in moving to the commonwealth. … We are proud that CoStar has chosen Virginia as its home.”

Arlington is already home to Fortune 500 companies RTX, Boeing and AES, as well as Amazon.com’s HQ2 East Coast headquarters and Nestlé’s North American headquarters.

CoStar Group will pay $13.95 million to Arlington County to obtain exclusive, sole use of the 12,000-square-foot Observation Deck in the Central Place Tower, which was the region’s highest public observation deck, offering panoramic skyline views. At 391 feet tall, the 31-story building is also the tallest in the Greater Washington region. Designed by D.C. architecture firm Beyer Blinder Belle, the building was completed in 2017. CBRE assisted with marketing Central Place. The tower’s other features include a two-story, Calacatta marble lobby with a floor-to-ceiling video wall. There’s also an outdoor public plaza offering 45,000 square feet of dining and retail space.

According to Arlington County Manager Mark Schwartz, CoStar’s nearly $14 million payment to secure Observation Deck access is contingent upon approval by the county Board of Supervisors, and will be allocated toward the reconstruction of Rosslyn’s Gateway Park to be completed nearly 10 years earlier than planned. After CoStar submits required land use applications and receives approvals, the county would vacate its Observation Deck easement.

“CoStar Group’s move to Arlington is a huge win and a testament to our high quality of life, dynamic urban centers, unparalleled talent pool and business-friendly environment,” said Arlington Economic Development Director Ryan Touhill. “CoStar Group’s outright purchase of the building also signifies confidence in our commercial real estate market, which is key to our ongoing efforts to reduce office vacancies.”

Founded in 1987, CoStar employs more than 6,200 workers in 14 countries and is included in the S&P 500 and Nasdaq 100 indexes.

In addition to the Homes.com and Apartments.com residential real estate online portals, CoStar Group’s other divisions include CoStar, a provider of commercial real estate data, analytics and news; LoopNet, a leading online marketplace for commercial real estate; Ten-X, the world’s largest online commercial real estate exchange; and STR, a hospitality data and analytics division it acquired in 2019. CoStar may be best known by the general public for its Apartments.com advertisements with movie star Jeff Goldblum, including a big-budget, special effects-heavy 2024 Super Bowl ad.

CoStar moved to D.C. from Bethesda in 2010. Washington, D.C., has been plagued by record downtown office vacancy rates and an aging stock of office buildings, with buildings older than 24 years old making up about 75% of vacancies last year. Additionally, violent crime rose nearly 40% in the District last year, a point that has come up in local speculation about why Monumental Sports & Entertainment is planning a $2 billion move from D.C. to Virginia that has become a political hotpoint during the 2024 General Assembly session.

In November 2022, CoStar broke ground on its $460 million expansion in downtown Richmond, where the company employs more than 1,000 people at its research and data analytics headquarters, established in 2016. CoStar has said it plans to add 2,000 employees to the city’s local workforce when its new, 750,000-square-foot Richmond campus is expected to open in 2026.

Last year, CoStar made an $18 million commitment toward Virginia Commonwealth University’s CoStar Center for Arts and Innovation in Richmond. The $253 million center, which could begin construction this year, will house VCU’s School of the Arts and interdisciplinary programs involving business, sciences, medicine and engineering.

The Virginia Economic Development Partnership worked with Arlington Economic Development to secure CoStar’s headquarters relocation for Virginia. Youngkin approved a $1.25 million grant from the Commonwealth’s Opportunity Fund to assist Arlington with this project, and he also approved a $3.5 million Virginia Economic Development Incentive Grant for the project. Funding and services to support the company’s workforce training needs will be provided through VEDP’s Virginia Jobs Investment Program.

Editor’s note: This story has been updated to include additional details of CoStar’s acquisition of Central Place Tower.

Fix-it shop

Since becoming Arlington County’s economic development director in November 2022, Ryan Touhill’s most pressing challenge has been sharply delineated: The county’s office vacancy rate has hit 23.7%, nearly twice the national rate of 13.1%, a record high itself, according to the National Association of Realtors.

Like other localities, Arlington is coping with multiple factors that create urban building graveyards: fully remote white-collar jobs, hybrid work policies that require less office space, and a preference among businesses for streamlined, modern offices ready for the latest technology, as opposed to aging facilities.

Considering how best to generate tax revenue for the county, Touhill says, his immediate concerns are, “How do we drive more demand? How do we remove oversupply of office space? How do we impact value?”

Arlington’s certainly not alone in asking such questions, although its situation is more dire than other Virginia localities. In Richmond, just 10% of offices are sitting empty, and only 8.1% in Hampton Roads, according to statistics released for 2023’s first quarter. As of July, Fairfax County had a 16.7% office vacancy rate, and Washington, D.C.’s rate was 18.9%.

Washington and its surrounding localities were particularly hard hit by the pandemic-driven office shutdowns and subsequent slow returns to in-person work.

Kate Bates, president and CEO of the Arlington Chamber of Commerce, says the high vacancy rate is a crisis that is impacting local government funding for services such as social services, schools and parks, all of which are reliant on commercial tax revenue.

“Arlington’s tax base on the real estate side is 50% residential and 50% commercial. It’s important to everything that we keep as much of a balance as possible,” she says.

The county’s real estate tax revenue makes up 58% of its general fund revenues, and Arlington generated $852.2 million in real estate tax payments last year, according to its fiscal 2023 budget. Residential real estate taxes made up 29% of local taxes collected, compared with 16% for commercial real estate levies. And while commercial property assessments increased by 0.6% in 2022, office property values declined by 9.6%.

“There is no silver bullet, or we would have figured this out already,” Touhill says, but his department has launched a series of initiatives to shrink the vacancy rate and expand long-term business opportunities in the region.

Rezoning initiative

Tina Leone, CEO of the Ballston Business Improvement District, says loosening regulatory barriers for the use of office-zoned properties has made a big difference in opportunities offered in Arlington.

To attract employees from at-home work, Leone says, “you have to adapt to the new ways people are working.” That means repurposing some office space to offer services such as child care, pet boarding, indoor recreation and distilleries.

Ballston Business Improvement District CEO Tina Leone says office spaces have needed to adapt to attract workers. Photo by Will Schermerhorn

“There’s a host of new uses. There’s pickleball. There was a request from a company that wanted to put in ice hockey coaching, with flooring that doesn’t require ice. There’s some industrial uses and makerspaces. Designing and constructing clothing is now allowed. There’s urban farming,” Leone says. “We’re on the cusp of something huge.”

Known as the Commercial Market Resiliency Initiative, the program started last year with an update of zoning ordinances.

It’s one way to help reduce the glut of office space, Touhill says. “We wanted to make sure that if a landlord found a tenant, there was not any obstacle.” The results so far, he says, have been “a dozen new uses.”

Bates lauds the streamlining of what she says was an outdated, overly restrictive zoning process. “There are a lot of the uses we see now that weren’t invented when the zoning code was written,” but the chamber would still like to see the county make some adjustments. For instance, don’t try to anticipate and list allowable uses, but “just make a list of things you don’t allow,” she says. “We are working hard to raise the awareness of commercial brokers, to let them know they don’t have to go through a big, long process” to receive permission for an alternate use of office space.

Leone praises Touhill and his team for their hands-on approach to working with businesses to solve problems. “It’s a great competitive advantage to have a county that is willing to think a little further ahead.”

Tracy Sayegh Gabriel, president and executive director of the National Landing Business Improvement District, where Amazon’s multibillion-dollar HQ2 East Coast headquarters is located, appreciates the county’s “commitments to placemaking, with investments in multimodal transportation infrastructure, next-generation parks and small-business development.”

That, she says, delivers “the kind of connectivity and vibrancy that companies and residents are seeking.”

Touhill’s team is also looking at adaptive reuse of commercial buildings as a tool in the county’s efforts to grow the local talent pipeline.

“My experience — driven by Amazon HQ2 — made it clear that helping the development of the workforce is a big driver” in attracting top businesses to the region, Touhill says. “Our region has an imbalance of worker supply to job demand. We’re helping chip away at that” by attracting and supporting higher education in the region, including the Virginia Tech Innovation Campus under development in Alexandria and George Mason University’s growing Mason Square presence in the Rosslyn-Ballston corridor.

The county’s decision to encourage the use of commercial office spaces for educational programming “has sparked a thriving education hub in Rosslyn,” including, most recently, institutions like the University of Virginia’s Darden School of Business and Northeastern University, says Mary-Claire Burick, president of the Rosslyn Business Improvement District.

“The ripple effect is drawing more students to Rosslyn, creating additional vibrancy and feeding our talent pipeline,” she says, an approach that “helps cultivate an ecosystem of innovation and provide support for emerging companies.”

Supporting startups

Startup support is not a new idea, but two recent county initiatives are aiming to help local small businesses thrive and grow — and hopefully lease office space in Arlington.

The Rosslyn Jazz Fest featured Galactic and Anjelika “Jelly” Joseph in Gateway Park this year. Photo by Josh Brick

One is the newly created $1 million Arlington Innovation Fund, which provides technical assistance and nondilutive,  co-investment grants ranging from $25,000 to $50,000 to early-stage tech startups.

“We want to help local entrepreneurs extend the life of early-stage capital, a crucial stage in their life cycle,” Touhill explains. The fund targets companies “that have already raised some funding but need more. We’re not looking to seed first round. We want tech companies that have gained some traction.”

In return, the county hopes “to develop a homegrown pipeline of tech companies that will then create jobs,” he says, and encourage those companies “to become office tenants and grow into thriving members of Arlington’s business community.”

Touhill says he’s confident that the county can build relationships with growing companies. “We have a great location. We have talent. We have a positive business environment. We have the university system and federal agencies. The environment is there.”

Started in 2021, the second initiative, ReLaunch, is an assistance program that provides small-business owners access to business consulting and marketing services and can also help with technology solutions. Arlington Economic Development is seeing tremendous demand for ReLaunch, Touhill says. Since launching in 2021, the program has assisted more than 200 small businesses in Arlington.

Meanwhile, AED is also focused on developing tourism and increasing traffic to county businesses. In August, the Arlington Convention and Visitors Service launched a new tourism brand, “All in Arlington,” to market the county’s arts and cultural offerings. And AED’s Arlington Cultural Affairs division is supporting the effort in a variety of ways, including by making grants to local artists and arts organizations. The division even designates a biennial Arlington poet laureate, an award that comes with a small stipend.

“We’re one of the few economic development offices in the nation that has a cultural affairs division for the promotion of the arts and our rich cultures,” Touhill says. “It shows our commitment and it helps economic growth.”

Burick praises AED’s cultural affairs team “for partnering with us to create a distinctive sense of place that makes Rosslyn more than just a location, but a destination.” For instance, its Rosslyn fall Jazz Fest draws close to 10,000 people each year.

In addition to supporting performances and festivals, the county has commissioned more than 70 art installations throughout Arlington, and it has venues that run the gamut from dance studios to a mini gallery and an 80-seat theater.

“‘All in Arlington’ is the first branding effort we’ve made in a number of years,” Touhill says. “We’ve got a new website and marketing.”

This emphasis on art and culture contributes to overall vibrancy in the county, Leone says. “It makes it more like our European counterparts. Others are trying to get to it. We’re just about there.”

To achieve the right balance, she says, the BID regularly surveys Ballston workers and residents to determine “the amenities that people need or want.”

Art and culture can differentiate a place, Leone notes. “It sets us apart. It offers something that you don’t see everywhere. It creates connections and stickiness — people don’t want to leave. They know this is the place for them.”  

 


Arlington National Cemetery Photo courtesy U.S. Army/Elizabeth Fraser

Arlington at a glance

In 1790, the land that makes up almost all of Arlington County, as well as the city of Alexandria, was ceded to the federal government and officially became part of the nation’s capital. In 1847, the land — known as Alexandria County — was returned to Virginia, and in 1920, Alexandria County was renamed Arlington, after the home of American Civil War Confederate Gen. Robert E. Lee. Today, Arlington is home to the Pentagon, Ronald Reagan Washington Airport and Amazon HQ2. George Mason University, Marymount University, Northern Virginia Community College, the University of Virginia and Virginia Tech all have presences in Arlington. 

Population

234,000

Top employers

Accenture  

Amazon.com

Deloitte   

Federal government

Local government and schools

Major attractions

Near the Pentagon is the 9/11 Pentagon Memorial and the Arlington National Cemetery, where President John F. Kennedy and his brothers, Sens. Robert F. Kennedy and Edward M. Kennedy, are buried. In Ballston is the MedStar Capitals Iceplex, the training center for the NHL’s Washington Capitals, as well as a center for public skating. Rosslyn Jazz Fest has been held since 1991, and in September the free, outdoor event was at Gateway Park. Shirlington is home to the Signature Theatre, a regional theater company that has received a Tony Award.

Top convention hotels

Hyatt Regency Crystal City

686 guest rooms,
53,000 square feet
of meeting space

Crystal Gateway Marriott

701 guest rooms,
38,000 square feet
of meeting space

DoubleTree by Hilton Hotel Washington D.C. – Crystal City

627 guest rooms,
31,464 square feet
of meeting space

Sheraton Pentagon City Hotel

419 guest rooms,
30,429 square feet
of meeting space

Notable restaurants

Café Colline French, cafecollineva.com

Cheesetique Wine bar and comfort food, cheesetique.com

Ruthie’s All-Day Upscale American diner, ruthiesallday.com

Sfoglina Rosslyn Italian, sfoglinapasta.com/rosslyn

Yume Sushi Japanese, yumesushiva.com

Fortune 500 companies

RTX

Boeing

AES