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Professional Services 2023: KRISTEN CAVALLO
The Martin Agency‘s CEO since 2017, Cavallo was named global head of MullenLowe Group in November 2022 and now holds both jobs, overseeing 13 companies with 4,000 employees worldwide. She previously was president and chief strategy and growth officer of MullenLowe U.S. before leading Martin. Cavallo was named Ad Age‘s Executive of the Year in […]
Richmond ad agency Yebo announces closure after 35 years
Formerly known as the Barber Martin Agency, Richmond-based Yebo has announced its closure after 35 years. The firm changed its name to Yebo, pronounced “Yay-bow,” in early 2020 to better reflect the firm’s mission. The name means “yes” in the Zulu language of Southern African, which includes Zimbabwe, birth nation of Yebo President and CEO […]
Martin Agency is Ad Age’s 2023 Agency of Year
Richmond advertising firm The Martin Agency has been named Ad Age’s 2023 Agency of the Year, a year after being named as a standout on the trade publication’s A-List. Ad Age, a global media outlet covering the marketing and advertising industries, cited Martin’s record; the ad agency posted its second-best year of growth in its […]
Two Hampton Roads marketing agencies to merge
Norfolk-based WB Marketing‘s parent company has acquired majority interest in Virginia Beach-based marketing and communications firm Meridian Group and will merge the two into one agency, Meridian Group announced Tuesday. Mike Matacunas from Norfolk-based private investment firm Five Hill Capital — WB Marketing’s parent — acquired the majority interest from Meridian Group founder J[...]
$1.2B WillowTree purchase completed
Telus International Inc.’s $1.225 billion purchase of Charlottesville-based software company WillowTree Inc. has been completed, the Canadian tech company said Wednesday. The acquisition was announced in October 2022. The purchase included $210 million of assumed debt, of which $125 million was to be settled in Telus subordinate voting shares. Approximately $160 million will be reinvested [...]
Martin Agency names first chief revenue officer
The Martin Agency has named Tasha Dean its first chief revenue officer, the Richmond-based national advertising agency announced Wednesday. Dean, who has previously led integrated production at the agency, will be responsible for growing revenue, implementing strategies for organizational design, finding new marketing offerings, identifying the latest tech and products, and reviewing new opportuni[...]
Martin Agency CEO named global head of MullenLowe Group
Kristen Cavallo, CEO of Richmond-based ad firm The Martin Agency, has been promoted to global CEO of MullenLowe Group and will serve in both positions, Interpublic Group (IPG) announced Thursday. IPG is one of the “Big Four” advertising companies, having started in 1930 as McCann-Erickson. Today, it includes dozens of companies, including MullenLowe, Octagon and […]
Two Va. agencies make Adweek’s fastest growing U.S. agencies list
Two ad agencies that call Virginia home have landed on Adweek’s 2022 list of the fastest-growing U.S. ad agencies, the publication announced Monday. Richmond-based creative agency Dotted Line ranked third on the list of Adweek’s fastest-growing agencies in the Southeast, and No. 22 on the list of the nation’s 75 fastest-growing agencies. Charlottesville-based Willow Tree [&hellip[...]
Martin Agency’s Robinson wins Ad Age CCO of the year
Danny Robinson, The Martin Agency‘s chief creative officer, was named Ad Age’s chief creative officer of the year on Thursday, as the publication lauded him for having “revved up the agency’s creative output, turning out great ideas at a quicker pace across multiple categories and brands.” Among Richmond-based Martin’s clients are Geico, UPS, Old Navy, […[...]
For 2nd year in row, Martin Agency is Adweek U.S. agency of the year
Richmond advertising firm The Martin Agency has been named Adweek’s U.S. agency of the year for the second time in a row, the publication announced Sunday night. It is only the third agency to achieve consecutive wins, according to Adweek. Among the reasons for Martin’s 2021 win are its work for new accounts Terminix, Hasbro […]
Professional Services
RAND BLAZER PRESIDENT, APEX SYSTEMS LLC, FAIRFAX COUNTY Blazer has been with Apex Systems since 2007, after nearly 30 years with KPMG US LLC. The former U.S. Army captain has helped Apex, based in Glen Allen, grow into a firm with roughly 2,640 employees across the state. Apex and its parent company, ASGN Inc., together […]
Dollar Tree launches digital media network
Chesapeake-based Fortune 500 discount retailer Dollar Tree has launched a digital media arm that aims to connect advertisers with potential customers via its Family Dollar retail brand, it announced today. Dollar Tree says its new venture, the Chesapeake Media Group, will offer services that help companies place ads on Family Dollar’s website and mobile app […]
