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Virginia Business sales manager named sales professional of year
Virginia Business won 12 awards in the Virginia Press Association‘s 2024 News & Advertising Contest, and Sales Manager Toni McCracken was named Outstanding Sales Professional of the Year, the state organization announced during an awards banquet held Saturday at the Omni Richmond Hotel. “Toni’s career in Virginia media sales is remarkable. She is a mentor, a […]
CarMax leaves Martin Agency, transfers ad account to L.A. firm
Fortune 500 used car retailer CarMax, headquartered in Goochland County, has chosen a new creative agency of record, leaving Richmond-based marketing and ad firm The Martin Agency, which held the account since 2019. The nation’s largest used car retailer announced Wednesday it has appointed 72andSunny’s Los Angeles office as its creative AOR “following a competitive […]
Virginia 500: The 2024-25 Power List
Who are Virginia’s most powerful and influential leaders in business, government, politics and education this year? Find out in the fifth annual edition of the Virginia 500: The 2024-25 Power List. Read more about how we assembled the Virginia 500 from our editor. Executives are listed in alphabetical order by industry. Below you will find links […]
VCU revives Atlanta’s Creative Circus ad school
Editor’s note: The print version of this story in the May 2024 issue of Virginia Business incorrectly reported the amount of Virginia Commonwealth University’s purchase of the Creative Circus. VCU acquired Creative Circus’ branding and intellectual assets from Texas-based Ancora Education for $75,000. The potential bottom line wasn’t the sole motivator behind Virginia Commo[...]
The insiders
The new leadership of The Martin Agency, a nationally prominent Richmond-based ad agency that counts GEICO and UPS among its clients, isn’t so new. Danny Robinson, who has been with the 400-person agency for 20 years and served as chief creative officer for the last three, succeeded Kristen Cavallo as Martin’s CEO this year, but […]
Cavallo announces retirement
MullenLowe Global CEO Kristen Cavallo, formerly also CEO of Richmond-based marketing and advertising firm The Martin Agency, is retiring from her role to pursue political and social activism, MullenLowe and Martin parent Interpublic Group of Cos. (IPG) announced Monday. Cavallo became CEO of MullenLowe Global in November 2022 and continued to lead Martin until January, […]
2023 Virginia Business Person of the Year: Kristen Cavallo
In 2017, Kristen Cavallo and her son, Matt, then a student on spring break from James Madison University, set out to climb Mount Kilimanjaro with a seven-day window to summit. Statistics from Kilimanjaro National Park, last updated in the 2000s, show a correlation between a route’s duration and success rate: Climbers on seven-day routes have […]
‘Smokeless’ Snoop Dogg ad is Martin Agency creation
Known as much for his love of weed as for his music, celebrity rapper Snoop Dogg posted Thursday on X that he was “giving up smoke,” an announcement that raised eyebrows among some fans, while others figured it must be a marketing ploy. To be blunt, it was the latter, and Richmond‘s The Martin Agency […]
Professional Services 2023: WILLIAM ‘DANNY’ ROBINSON
The Martin Agency’s chief creative officer since 2020, Robinson oversees ad campaigns for big-name clients like Geico, UPS and Old Navy and was named Ad Age’s 2022 Chief Creative Officer of the Year. It’s no coincidence that during his tenure, Adweek named Martin its Agency of the Year for three consecutive years, from 2020 to […]
Professional Services 2023: KRISTEN CAVALLO
The Martin Agency’s CEO since 2017, Cavallo was named global head of MullenLowe Group in November 2022 and now holds both jobs, overseeing 13 companies with 4,000 employees worldwide. She previously was president and chief strategy and growth officer of MullenLowe U.S. before leading Martin. Cavallo was named Ad Age’s Executive of the Year in […]
Richmond ad agency Yebo announces closure after 35 years
Formerly known as the Barber Martin Agency, Richmond-based Yebo has announced its closure after 35 years. The firm changed its name to Yebo, pronounced “Yay-bow,” in early 2020 to better reflect the firm’s mission. The name means “yes” in the Zulu language of Southern African, which includes Zimbabwe, birth nation of Yebo President and CEO […]
Martin Agency is Ad Age’s 2023 Agency of Year
Richmond advertising firm The Martin Agency has been named Ad Age’s 2023 Agency of the Year, a year after being named as a standout on the trade publication’s A-List. Ad Age, a global media outlet covering the marketing and advertising industries, cited Martin’s record; the ad agency posted its second-best year of growth in its […]
