Bassett Furniture names new chief marketing officer

Home furniture manufacturer and retailer Bassett Furniture has named Tony Chivari as its new chief marketing officer.

Chivari has held similar positions with 1-800-Flowers.com, Gem Shopping Network and Things Remembered.

“We are very excited to welcome Tony to the Bassett team as we continue our journey to become a national omnichannel provider of home furnishings,” Rob Spilman, Bassett chairman and CEO, said in a statement. “Tony has worked with our digital marketing and e-commerce organization for most of 2024 as a consultant, and we mutually concluded that the opportunity to grow Bassett’s business would be better served by Tony becoming a full-time member of our team.”

Before Bassett, Chivari was CEO for Atlanta-based Whimsical Gifts. He’s also worked as an independent consultant, marketing leader for 1-800-Flowers.com and president of Gem Shopping Network.

“In addition to the good work already underway on the digital front, Tony will lead a comprehensive review of our brand strategy across all media where we market our broad range of transactional and custom-designed products,” Spilman continued.  “We are excited by the progress that we have made this year and believe that Tony’s leadership will place the Bassett brand on a path to future growth.”