DIRECTOR, VIRGINIA FILM OFFICE, RICHMOND
Virginia Business //September 2, 2025//
DIRECTOR, VIRGINIA FILM OFFICE, RICHMOND
Virginia Business //September 2, 2025//
Edmunds originally began his career in the music industry. As a musician and songwriter, he produced a video for MTV, thus beginning his love affair with film production.
As director of the Virginia Film Office since 2011, Edmunds helps land TV and film projects that touch all parts of the commonwealth’s economy, from buying office supplies to renting helicopters.
He’s worked with top directors like Steven Spielberg, Ridley Scott and Clint Eastwood, assisting filmmakers in securing economic incentives and tax breaks and smoothing the way for film crews.
Recently, that included Universal Pictures’ coming-of-age musical “Golden” (previously titled “Atlantis”) about Pharrell Williams, which was shot in 2024 but canceled in postproduction.
Other projects have included Apple TV+ shows “Swagger,” loosely inspired by Kevin Durant, and “Dopesick,” based on Virginian Beth Macy’s best-selling book.
FIRST JOB: My first step into the entertainment business was at 12 years old, as a magician, performing magic shows for kid’s birthday parties for $7.50.
PERSONAL MOTTO: Optimism is free.
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