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PRESIDENT, VIRGINIA RESTAURANT, LODGING AND TRAVEL ASSOCIATION, RICHMOND
Photo by Matthew R.O. Brown
Photo by Matthew R.O. Brown
PRESIDENT, VIRGINIA RESTAURANT, LODGING AND TRAVEL ASSOCIATION, RICHMOND
Virginia Business// August 29, 2024//
With four decades of hospitality experience, Terry has advocated for the Virginia Restaurant, Lodging & Travel Association’s 1,500-plus industry members since joining as president in 2014.
In February, Terry applauded the Virginia General Assembly for passing industry-supported legislation to legalize restaurants serving to-go cocktails, making permanent a measure that started as a temporary means to keep restaurants afloat during the pandemic.
Before joining VRLTA, Terry held marketing and sales leadership roles at Redstone Companies Hospitality, Benchmark Hospitality and Malibu Entertainment Worldwide. He also served as president of Xelerate Group, a marketing agency he launched in 2002.
Over the course of his career, Terry has worked for Hollywood Casino/Pratt Hotel, Marriott Hotels and Resorts, and the Busch Gardens theme park when it was owned by Anheuser-Busch Cos.
He received a bachelor’s degree in hotel and restaurant management from Virginia Tech in 1982. Terry serves on the Virginia Tech Hospitality & Tourism Management Advisory Board.
