Retail 2024: ELIZABETH ‘LIZA’ MYERS BORCHES

Founded in 1924 by Borches’ great-grandfather, Carter Myers Automotive is Virginia’s fifth largest car sales group, with 24 dealerships selling 18 brands. It currently ranks No. 87 on Automotive News’ Top 150 Dealership Groups list, down 12 spots from 2023. Borches became CEO in 2012.

The company employs more than 1,000 people in Virginia, all of whom are part owners; Carter Myers is one of the only dealer groups in the nation that shares equity with its employees.

It’s also part of Driving Lives Forward, a partnership initiative between the United Way of Greater Charlottesville and CMA to assist economically challenged families with purchasing reliable vehicles and providing vehicles and repairs for single mothers.

Borches is a co-founding member of Women United in Philanthropy, which supports women and children in Charlottesville. She also serves on the life board of the United Way of Greater Charlottesville and the board of directors for Boys and Girls Clubs of Central Virginia. Additionally, Borches is a member of the board of Plug In America, an advocacy organization for electric vehicles. She lives in Charlottesville with her husband, Pete, and their two teenage children.