Manufacturing 2024: JON MOORE

Since 2019, Moore has served as president and CEO of tobacco products manufacturer Philip Morris USA, maker of Marlboro cigarettes. He has worked under parent company Altria Group since 2003, serving as vice president of its heated tobacco products division and director of marketing for NuMark, Altria’s early e-vapor subsidiary started in 2013. Today, he heads the nation’s leading cigarette producer, established in 1847 in London.

As worldwide cigarette sales continue to decline, parent company Altria has expanded its product line to include heated tobacco and vaping products, with mixed success. In June, Altria filed through Helix Innovations premarket applications with the FDA for its on! Plus oral nicotine patches, which it says is larger than the leading tobacco-derived nicotine brands’ pouches. Altria manufactures its current line of on! pouches at the Philip Morris USA plant in South Richmond.

Appointed in 2021, Moore currently serves on Virginia State University’s Board of Visitors and will through June 2025. He graduated from Fort Lewis College in Colorado with a bachelor’s degree in marketing. An avid runner, Moore has participated in the Boston Marathon.