Custom Ink acquires corporate swag platform

Fairfax County-based online custom apparel company CustomInk LLC announced Monday that it had acquired New York City-based Swag.com, a platform for corporate swag and gifting.

Financial terms of the transaction were not disclosed.

“With Swag.com, we’ll help organizers and organizations meet the really important need of sustaining a sense of connection and community no matter where people are located,” Custom Ink co-founder and CEO Marc Katz said in a statement.

The acquisition of the online design and ordering company will position Custom Ink to grow in the expanding $100 billion corporate gifting market. Swag.com was No. 368 on Inc. 5000, Inc. magazine’s 2021 list of the fastest-growing private companies in the U.S. The company’s 5,000 customers include Amazon.com Inc., Coca-Cola Co., Meta Platforms Inc. — previously Facebook — Google, Walmart Inc., TikTok and other giants.

Jeremy Parker, now Swag.com CEO, and Josh Orbach, its chief operating officer, founded the platform in 2016 as students at Boston University. The duo will continue to lead Swag.com.

“In an increasing virtual world, physical items play a tangible role in connecting people, building relationships, and showing generosity,” Orbach said in a statement. “Swag.com and Custom Ink were both built on the power of using swag to bring people together, and we believe this combination will position us for long term leadership in our category.”

Custom Ink has operating facilities in Charlottesville, Dallas and Los Angeles as well as in Reno, Nevada. The company also has stores in Alexandria, Leesburg, Reston and Richmond.