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A BridgeTower to the future

Richard Foster //August 29, 2024//

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Abobe Stock

A BridgeTower to the future

Richard Foster // August 29, 2024//

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On July 31, Virginia Business turned the page on a new chapter in our 38-year history as the magazine became part of the BridgeTower Media family of companies.

Headquartered in neighboring North Carolina, our new parent company is a portfolio company of Los Angeles private equity firm Transom Capital Group. BridgeTower owns 40-plus B2B media and research brands, including Virginia Lawyers Weekly and Best Companies Group, our partner for the annual Best Places to Work in Virginia awards program.

“It’s great to be able to add the core business audience in the nation’s best state for business to our growing portfolio,” BridgeTower Media President and CEO Hal Cohen said in a statement announcing the acquisition. “We see an opportunity to accelerate the growth of Virginia Business — and of business in Virginia — by leveraging the power of BridgeTower Media’s audience platform and best-in-class capabilities. We look forward to delivering even more value to readers and advertisers in the years ahead.”

Virginia Business’ former owner and publisher, Bernie Niemeier, sold the magazine to BridgeTower, taking a well-earned retirement following a business career that spanned six decades. Previously an executive for Media General, the now-defunct media company that founded Virginia Business in 1986 as the Old Dominion’s only statewide business publication, Bernie became the magazine’s publisher in 2007, purchased the business from Media General in 2009 and became its sole owner in 2017.

A 2018 Virginia Communications Hall of Fame inductee, Bernie was a well-known mainstay of the state’s business community and frequently could be seen representing the magazine at events across the commonwealth. During his 17-year tenure as Virginia Business’s publisher, the magazine introduced annual products like our Big Book issue and the Maritime Guide.

In a statement about the sale, Bernie said, “Hal and the BridgeTower Media team demonstrate again and again that they know exactly how to help media properties thrive in today’s digital world. I made this decision thoughtfully, and I know my team is in good hands. I look forward to seeing Virginia Business grow even further as it continues to serve the nation’s best state for business.”

As for what this all means for you, our readers, in the coming weeks you’ll see a revamped Virginia Business website and newly redesigned newsletters. Next year, we’ll begin launching new events and awards programs, while maintaining popular ones like Women in Leadership, Virginia’s Top Doctors and Best Places to Work. For our advertisers, we will be offering new opportunities to better help you reach your customers, and we’ll also be able to leverage BridgeTower’s national family of publications so you can put your message in front of far larger audiences.

And of course we will continue to deliver compelling, timely and informative coverage of Virginia’s business community to you through our daily news website, our monthly issues and annual special publications like the Virginia 500.

* * * *

Speaking of the Virginia 500, polybagged with this issue you’ll find the fifth annual edition of this annual special publication featuring our exclusive list of Virginia’s top 500 leaders in business, higher education, nonprofits, government and politics.

Divided into 21 categories, including a Living Legends section recognizing lifetime achievement, this year’s Virginia 500 features a new breakout section for the insurance industry, which has been separated from banking and finance.

Starting with the first edition in 2020, the Virginia 500 instantly became our most popular product with readers and advertisers in the magazine’s history.

With a word count roughly equal to four of our regular monthly issues, the Virginia 500 is a labor of love — emphasis on labor — for our editorial staff. We began work in earnest on the 500 in April, and five months later, through the hard work of a team of 16 writers and editors plus production staff, it’s now available on your device screens and in your mailbox.

Take your time to browse through our fascinating mini profiles of Virginia’s 500 most powerful and successful executives. We’re confident that you’ll come away not only with some useful business intelligence, but with a far better sense of the movers and shakers behind Virginia’s top industries.

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