Alpine-X names Olympian Bode Miller as chief innovation officer

McLean based indoor snow sports resort developer Alpine-X LLC has named Olympic alpine ski racer Bode Miller its chief innovation officer, the company announced Wednesday.

Miller, who has won six Olympic medals, owns consulting and professional services group M BAR W Enterprises LLC with Andy Wirth.

“Alpine-X is advancing a creative, visionary and inclusive approach to indoor snow sports, and I’m proud to have the opportunity to work with this world-class team,” Miller said in a statement. “Alpine-X will be a leader in welcoming many new people into the sport that has meant so much to me and millions of others. I’m excited to join with their management team to execute Alpine-X’s vision for indoor snow sports resorts for the entire community.”

Bringing more than 30 years of experience working with the ski resort and private equity sectors, Wirth will be a strategic adviser to Alpine-X. He was CEO of Neom Mountain Region in Saudi Arabia and worked with KSL Capital Partners as CEO of Squaw Valley Ski Holdings, the parent company of Squaw Valley and Alpine Meadow Resorts.

“Andy’s global experience in the resort industry and private equity space will complement every aspect of what we are seeking to achieve with Alpine-X,” Alpine-X CEO John Emery said in a statement.

Alpine-X plans to open Fairfax Peak, a $200 million indoor ski resort in Lorton in early 2025.