CEO, NATIONAL FRUIT PRODUCT CO., WINCHESTER
Virginia Business //September 2, 2025//
CEO, NATIONAL FRUIT PRODUCT CO., WINCHESTER
Virginia Business //September 2, 2025//
National Fruit Product Co. sells apple products ranging from applesauce to juice to vinegar, mostly under the White House Foods label. In an October 2024 episode of the “Conversations on Leadership with Dr. Dave” podcast, Gum said much of the operation is automated and that the company has about 150 employees.
National Fruit Product has been family-owned since its 1908 start. Gum began working there in 1981 at age 20 and worked in most every department before purchasing it from its founding family in 2006. The Gum family also owns Winchester-based furniture manufacturer Henkel Harris, acquired in 2013.
National Fruit, which bills itself as the nation’s top brand for distilled white vinegar and cleaning vinegar, launched two new products this year: all-natural cleaning vinegar wipes and an organic applesauce line.
Gum has served as a past board member for the Virginia Manufacturers Association, the Apple
Processing Association, Consumer Brands Advisory Board, Winchester Medical Center Foundation, and the USO of Metropolitan Washington Baltimore.
FIRST JOB: I grew up working in the construction business with my stepfather.