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PRESIDENT, U.S. DIVISION, SWEDISH MATCH, RICHMOND
PRESIDENT, U.S. DIVISION, SWEDISH MATCH, RICHMOND
Virginia Business// August 29, 2024//
Hayes began working for the tobacco products manufacturer in 2006, serving as chief financial officer and senior vice president before becoming president of Swedish Match in 2020. Swedish Match manufactures and distributes chew bags, moist snuff, cigars, tobacco-free nicotine pouches, matches and lighters. Among its notable brands are Zyn nicotine pouches, Red Man chewing tobacco and Cricket lighters. The manufacturer’s smoke-free oral tobacco products have a lower risk of mouth cancer, heart disease and lung cancer than cigarettes, according to the Food and Drug Administration.
The company’s largest markets are the United States and Scandinavia. In February 2023, Philip Morris International obtained full ownership of Swedish Match AB, placing PMI in direct competition with Philip Morris USA, owned by Altria Group.
Hayes was with PricewaterhouseCoopers for 17 years and Chesapeake Corp. for nearly two years before joining Swedish Match. He is a graduate of Wake Forest University and the Massachusetts Institute of Technology’s executive education program.
