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CHAIRMAN AND CEO, ROSENTHAL AUTOMOTIVE ORGANIZATION, RESTON
CHAIRMAN AND CEO, ROSENTHAL AUTOMOTIVE ORGANIZATION, RESTON
Virginia Business// August 29, 2024//
Rosenthal Automotive has been a family affair since its beginning in 1954, when the late Robert Rosenthal and his father opened an Arlington County Chevy dealership. During the next six decades, Rosenthal grew the business into a $1 billion company with 16 dealerships at 13 locations across the Washington, D.C., metro area.
Upon Rosenthal’s retirement in 2017, two of his grandsons took over: Robert Peterson as chairman and CEO, and Nicholas Cafritz, a film producer, as vice chairman. Rosenthal died in 2019 at 91.
Rosenthal Automotive appeared at No. 117 on Automotive News’ Top 150 Dealership Groups in 2024, a list ranked by new-vehicle sales in 2023, reporting $1 billion in revenue. The dealer group sold 9,032 new cars and 7,228 used cars in 2023.
In 2020, Rosenthal Automotive eliminated price negotiating in car-buying at its locations. In April, the company sold four dealerships and a collision center in Pennsylvania to Fred Beans Automotive Group.
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