Media 2024: JON CARPENTER

Since July 2022, Carpenter has served as CEO of Comscore, an analytics company that measures audience and consumer behaviors, along with advertising impact, across media platforms.

Carpenter started his career at Comscore by serving as chief financial officer from November 2021 until moving into the CEO role. He came to Comscore from Publishers Clearing House, where he was CFO. Before that, Carpenter served in senior divisional CFO roles for Nielsen, Sears Holding and NBCUniversal after beginning his career at General Electric. In June at the company’s annual stockholders’ meeting, Carpenter joined Comscore’s board of directors.

In August, on Comscore’s second-quarter earnings call, Carpenter acknowledged that, despite cost-cutting measures and service improvements he’d implemented, “2024 has not played out as we had expected.” He revised 2024 full-year earnings estimates downward to $350 million to $360 million, less than the company’s revenue for 2022 or 2023.

A multiyear deal for Comscore with Tysons-based Tegna, the nation’s largest owner of NBC-affiliate TV stations, was announced this spring, as was Comscore’s National Currency Certification by the U.S. Joint Industry Committee as a transactable cross-platform solution.