Elevation acquires Scalability Project

Richmond-based advertising agency Elevation has acquired Scalability Project, a Richmond digital marketing firm.

No financial details about the transaction were announced.

Scalability’s founder, Shade Wilson, has been named Elevation’s new director of digital strategy, and other Scalability employees have joined the Elevation staff,

“We continue to expand our digital capabilities for both direct-to-consumer and business-to-business clients, and Shade will bring new leadership to this growing department,” Aaron Dotson, Elevation’s principal and creative director, said in a statement. “Digital is tightly integrated into everything we do, and this addition will ensure that we remain on the leading edge of both digital content development and lead generation for our clients.”
 
The acquisition is the second for Elevation, which was founded in 2001 by Aaron Dotson and Frank Gilliam. The ad agency acquired Fultz + Associates in 2011.

Elevation’s clients include Allegis Global Solutions, Duke’s Mayonnaise, MeadWestvaco, McKesson, Tridium, Ukrop’s Homestyle Foods, Virginia 529, Virginia Economic Development Partnership and Virginia Credit Union.