CEO, HOOKER FURNISHINGS CORP., MARTINSVILLE
CEO, HOOKER FURNISHINGS CORP., MARTINSVILLE
Virginia Business// August 29, 2022//
Hoff joined Hooker Furniture in 2017, serving consecutive terms as president of the upholstery, case goods and then legacy brands divisions before being named CEO in February 2021. He also serves on its board of directors.
An industry veteran, Hoff is only the fourth CEO in the company’s 98-year history and is the first nonfamily member at the helm. He held leadership positions in the industry at Theodore Alexander, where he was president, and A.R.T. Furniture, where he served as senior vice president. He began his career with Austin, Texas-based Louis Shanks.
Hooker, a major North American furniture resource, has 12 divisions operating distribution centers, upholstery manufacturing plants and offices in Virginia, Georgia, North Carolina and California, as well as China and Vietnam.
Since becoming CEO, Hoff has expanded the company’s diversity and sustainability initiatives and launched multiple new brands. In November 2021, Hooker opened an 800,000-square-foot warehouse — the largest facility in the company’s history — in Midway, Georgia. This February, the company acquired California outdoor manufacturer Sunset West, and Hoff has also set in motion an expansion and relocation of its longtime showroom in High Point, North Carolina.
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