PRA Group hires communications exec

Norfolk-based PRA Group, a $1.1 billion debt-purchasing company, has hired Giovanna Genard as vice president of external affairs and marketing leader.

Genard will develop and oversee PRA Group’s global external communications, public relations and brand strategy.

Before joining PRA Group, Genard served as Old Dominion University’s assistant vice president for public relations and strategic communications and chief marketing officer. She also co-founded the Remote Experience for Young Engineers and Scientists global virtual STEM program and serves on the board of the YWCA South Hampton Roads.

Genard holds a master’s degree from Pennsylvania State University and a bachelor’s degree from Seton Hill University.

“Giovanna’s wealth of experience in public and media relations, crisis management and preparedness, marketing, branding and strategic content development make her an exceptional individual to lead our growth as an international brand,” Elizabeth Kersey, senior vice president of communications and public policy, said in a statement. “I am pleased to welcome her as an asset to both our company and our team.”

PRA Group has more than 3,500 employees worldwide, with 1,600 based in Virginia.

“PRA Group has seen rapid national and international growth since its founding in 1996, and I look forward to telling its remarkable story,” Genard said in a statement. “I am honored to be part of a company that, through its subsidiaries, not only helps customers improve their financial futures, but also gives back to communities around the globe.”