Chesterfield bloggers’ collection picked up by Target

When Chesterfield couple Sherry and John Petersik started their “Young House Love” blog, they never imagined it would lead them to design a collection sold at Target.

“It really has been an amazing ride,” says Sherry, who started the popular do-it-yourself blog with her husband, John, in 2007 as a way to “keep our family updated.”

Today, “Young House Love” gets around 6 million to 7 million hits per month. It has yielded not only the limited-time wall decorations sold at Target (a collaboration with Winston Salem, N.C.-based Liberty Hardware) but also a New York Times-bestseller book.

Sherry says the collaboration with Liberty Hardware was very “grassroots.” Liberty Hardware, which sells decorative home hardware products, was a sponsor on their blog and asked to interview them about the DIY movement.

“They came up with the idea of ‘Let’s try to develop something and see what happens,’ and I mean, never dreamed it would be picked up by Target … They did, but we had no idea that they had such a big goal for it,” she says of the process to develop the collection which began in 2011. 

The “Young House Love” collection sold at Target is available online. It also hit most Target stores March 30 and was slated to run for 14 weeks.