United Way of SW Va. names marketing, communications director

The United Way of Southwest Virginia named Scott Robertson as its director of marketing and communications. He will assume the role on Aug. 9, according to the Abingdon-based nonprofit.

Robertson will direct strategic marketing and promotions, provide communications project management and oversee digital services.

President and CEO Travis Staton said in a statement, “The work of United Way of Southwest Virginia is successful because of strong, engaged partners. Scott’s proven track record of influencing stakeholders to become involved is important to the continued development of our new model United Way. The communities we serve must know how to become involved in developing solutions that will make long-term generational change in our region. Scott will lead communications to reach and engage these audiences in new ways.”

Robertson was previously the managing editor of The Business Journal of Tri-Cities Tennessee/Virginia, where he focused on economic and community development issues. He has been involved in regional workforce and community health initiatives such as Region AHEAD (the Appalachian Highlands Economic Aid Directory). Robertson holds a bachelor’s degree in communication from the University of Tennessee.

United Way of Southwest Virginia programs and initiatives serve the counties of Bland, Buchanan, Carroll, Dickenson, Floyd, Giles, Grayson, Lee, Montgomery, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise and Wythe, and the cities of Bristol, Galax, Norton and Radford.