Online education provider K12 Inc. rolls out new brand name

Herndon-based online education provider K12 Inc. announced Wednesday plans to change its brand name to Stride Inc., effective Dec. 16.

“A great education doesn’t stop at high school graduation,” Stride CEO and Chairman Nate Davis said in a statement. “The Stride brand recognizes that, as a company, we are no longer limited by the boundaries of the K-12 market, and that we are dedicated to supporting lifelong learning and providing personalized, high-quality education in important career pathways that launch good paying careers.”

The company currently has nearly 165,000 students in kindergarten through 12th grade enrolled in online programs — with approximately 30,000 taking part in Destinations Career Academies focused on college and career education in information technology, medical assisting and business. Its portfolio companies include Galvanize, Tech Elevator, MedCerts, Tallo and Nepris.

Stride in mid-July announced plans to hire more than 1,300 educators for the 2020 through 2021 school year, in light of a massive push to move education online during the pandemic. The company projects it will hit $1.5 billion in revenue by the end of the year. It reported $1 billion in 2019 revenue, and its stock has been up by more than 100% this year.

Subscribe to Virginia Business.

Get our daily e-newsletter.