2025 Virginia Black Business Leaders Awards: Jerrine Lee

Lee joined Richmond Region Tourism in 2016 as its convention and sports services manager, and since then, she’s moved several rungs up the ladder to her current position managing sales teams who bring meetings and conventions to Richmond. Previously, she worked in corporate sales and client relations for the Richmond Flying Squirrels Double-A baseball team.

FIRST JOB: Events and marketing coordinator for the Boys & Girls Clubs of Harrisonburg and Rockingham County

WHY I CHOSE MY PROFESSION: My passion for creating events and experiences naturally led me to tourism. I feel very fortunate to be able to build strong relationships and share my passion and love for my destination with others.

HOW I GIVE BACK: I proudly give back through boards service and mentorship. I serve on the board of directors for Sportable, which empowers athletes with physical disabilities. I am able to support the next generation of industry leaders through the advisory boards for both the JMU Hart School of Hospitality, Sports and Recreation Management and the VCU Center for Sports Leadership.

PROUDEST PROFESSIONAL ACHIEVEMENT: My rapid progression within the tourism industry, advancing from mid-level management to senior leadership within five years. Through dedication and continuous growth, I’ve led high-performing teams and driven strategies that impact both my career and community, showcasing the power of perseverance and innovation in professional development.

FAVORITE PLACE I’VE TRAVELED: Barcelona

HOBBIES: I have an interest in creating a greeting card line that combines my love for poetry with my desire to uplift and celebrate others, offering meaningful and heartfelt messages for any occasion.