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Robert Powell, III// October 13, 2017//
Bonobos, an e-commerce menswear retailer, plans to open its first store in Virginia.
The 900-square-foot Bonobos Guideshop will open Oct. 19 at Tysons Galleria in McLean.
Begun by Bonobos in 2011, the upscale Guideshop retail model involves providing customers with one-on-one service.
Customers are assigned a “guide” upon arrival. Similar to personal shoppers, guides are trained in fit and style to assist customers with a wide range of merchandise, including suits, pants, shirts, jeans and activewear.
Purchases are shipped free-of-charge directly to the customer.
Tysons Galleria location is the brand’s 45th store nationwide. While the company has other stores in the Washington, D.C., area, this will be its first in Virginia.
Wal-Mart Stores Inc. bought Bonobos for $310 million in June.
The New York Times described the move as part of an effort by the giant discount retailer to revamp its business model to better compete with Amazon.
Bonobos began 10 years ago in New York selling chino pants online.
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