Willis Towers Watson creates East region

Willis Towers Watson, an Arlington-based global advisory company, announced Monday the formation of its U.S. East region. It has appointed Susan Potter to lead the region.

The East region combines the company’s previous Northeast and Atlantic/South regions. It includes about 6,300 employees and $1.5 billion in annual revenue. The region spans 22 states, plus Puerto Rico, Bermuda, the U.S. Virgin Islands and the Cayman Islands.

In her expanded role, Potter will be responsible for managing and growing the company’s business and client relationships across the region. She will also remain involved in client work. Potter has been with the company for more than 20 years and has held a number of leadership positions.

Most recently, she served as the Atlantic/South region lead. Potter started with the company in its retirement business and over the years has broadened her expertise by working in several other practice areas including health and benefits, and technology and administration solutions.

Willis Towers Watson has 39,000 employees in more than 120 countries. It helps companies manage risk, optimize benefits and cultivate talent.