Mclean-based Tegna Inc. launches advertising services platform

Robert Powell, III //November 2, 2016//

Robert Powell, III// November 2, 2016//

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Mclean-based Tegna Inc. has launched Premion, an advertising services platform.

Tegna said Premion, a new division of Tegna Media, will offer local and regional advertisers access to premium long-form episodic content.

Premion aggregates advertising inventory from more than 80 “over-the-top” (OTT) sources including video content platforms and networks.

Since piloting the business in Dallas and Houston in July, Premion now is rolling out nationwide.

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