Fairfax-based ICF International launches marketing firm

Fairfax-based ICF International Inc., a provider of consulting and technology services, has launched ICF Olson, a full-service marketing agency.

ICF said the agency will rank as one of the top 50 in the world in terms of revenues. ICF Olson was built through a series of acquisitions beginning in 2012.

It has more than 800 employees in 14 offices in the United States, Canada and India.

The agency said it will use its expertise in data analytics to focus on areas such as experience management, loyalty and customer relationship management (CRM), digital platforms and strategic communications.

The agency includes four teams: Olson (digital, advertising), Olson Engage (PR, social media), ICF Olson 1to1 (loyalty, CRM), and ICF Olson (digital- and technology-enabled platforms and solutions).

ICF Olson’s executive leadership team includes Margaret Murphy, president of Olson and ICF Olson 1to1, Bryan Specht, president of Olson Engage, and Matthew Van Bergen, president of digital solutions, as well as Chief Growth Officer Michael Brown, Senior Vice President Eric Hudgens, who leads operations and financial management across the group, and Chief Talent Officer Kevin Hansen.

Founded in 1969, ICF has more than 5,000 employees serving government and commercial clients from more than 70 offices worldwide.