2025 Virginia Black Business Leaders Awards: Zenith Barrett

Since 2010, Barrett has worked in business and community engagement in western Virginia, both on the Western Virginia Workforce Development Board and at the regional Goodwill. In 2024, she became vice president of advancement, leading the nonprofit’s philanthropy, government affairs and engagement activities.

FIRST JOB: I worked in my hometown for the Mayor’s Summer Youth Employment Program as a counselor. It was designed to help youth obtain jobs, learn new skills, gain work experiences and other career readiness opportunities.

WHY I CHOSE MY PROFESSION: I’ve always been passionate about working in a field where I can make a positive impact on people’s lives. Working in a nonprofit is rewarding, as it provides me the opportunity to make an impact by addressing unmet needs, amplifying voices that often go unheard and working with others to make an impact.

PROUDEST PROFESSIONAL ACCOMPLISHMENT: Co-leading Melrose Plaza, a transformational project designed to address and reduce health disparities. This initiative provides fresh, affordable food, financial and educational services, and cultural resources. Being part of such an innovative project fills me with pride.

WHAT I’VE LEARNED: One of the most valuable lessons I’ve learned in my career is the importance of aligning your work with your purpose. When you pursue roles and opportunities that reflect your passions and values, it doesn’t feel like work but walking in your purpose.

FAVORITE PLACE I’VE TRAVELED: My family and I took a cross-country road trip from Virginia to California, exploring various sites along the way. One of my favorite places was the Grand Canyon.

BOOK I RECENTLY ENJOYED: “Dare to Lead: Brave Work. Tough Conversations. Full Hearts,” by Brené Brown. The book truly empowers women to be courageous in our pursuit.